Carving ornate oceanic clefts to beguile his mistress, the pufferfish seeks to let the world know humans aren’t the only ones impressed by ‘culture’. Today, we walk the landscape of a world where we’ve never had such an easy way to be powerful communicators ever before. As whistling and clicking languages evolved into complex grammatical systems, we now saturate the fibres of the internet with these snippets of culture.
Proving that the landscape of SEO has really changed; in just 2 months I have managed to use expert communications and copywriting alone to secure a spot on the front page of Google. In saying secure, I mean ‘hesitantly hover’ and in saying communication and copywriting, I am not denying that I have acquired some SEO skills. I just mean: if I can do it, then so can you. My seaweed harvesting, cutting and drying clients are enjoying similar exposure. So I’m going to share with you some of the ways I’ve done things, to help your brand too.
Having grown up in Cornwall, and spent over 25 of my 34 years here, I am aware that the place is small when compared with other counties up and down our island. My work is not limited to Cornwall. I liaise daily with people from Penzance to Aberdeenshire and Narbeth to Norfolk; plus many overseas folk too. However, the population density of Cornwall has made hitting the top spot here easier than when I lived in Bristol. Once clients start recommending you to others, you’ll soon acquire wider connections.
Care about your content, and make readers care too
Expertly written and high value content is the most valuable thing you can invest in. I don’t mean financially. Although, by all means hire me to write for you, or have someone in-house do it; but, be it in time or money, this expenditure will have the most impressive ROI. Patiently tending to the science and flavour notes of roasting, winnowing and making his own chocolate, Mike from Chocolarder and I have some lengthy conversations to ensure we get his message right across his communications. Mike cares about his content, I care about words and it makes his followers care about his brand. His sales have recently quadrupled, due to implementing an integrative strategy in his marketing.
Harness the behemoth that is the media
Whether it’s announcing a new product or partnership, giving an expert opinion on a news piece, or publicising a forthcoming event: use the media to get your name out there. I met a guy through the amazing internet lift-sharing phenomenon blablacar who gave me this bit of advice: drench the media. He had met a DJ who loved Lana Del Rey, decided he wanted to work with her and managed it; through soaking social media sites with links to his stuff. This collaboration, of course,catapulted his career. When used correctly, the media and the press release act as validations of your authenticity. Particularly when they come from high quality sources, such as authority newspapers.
In saying this, I have not spent any money on backlinks, nor have I really traded them. I have guest posted, and asked others to guest post for me: to give a different perspective, or talk about a different theme. This still prioritises content, as I have only asked people whose writing I know is of a high quality, and interest to give value to my readers. However, something I only learnt this summer is how to use linking effectively.
If you look at the anchor phrases (the words in red) used in any of the links in this article, you’ll see they generally explain what something is, or does, as opposed to just stating its name. What this does is links the keywords to the site: strengthening their potency.
Another thing I have figured out only recently is that Google likes pictures. That’s probably because my friend, editor, and expert writer Jack ‘Koukouvaya’ Oughton said that exact phrase to me when giving me editorial guidelines for my Tasting Britain submissions. When you add pictures to your posts: not only do they look better, but actually you get to give descriptions, which usually naturally emphasise your key words.
In both my life and my writing, I like everything to be as natural and organic as possible. And somehow following these steps has helped me reap the rewards. I deplore bragging, but am telling the truth when I say if I can do it, so can you.
If you do want some advice or consultancy on getting your brand noticed, call me for a chat or drop me an email. But be warned: I love chatting! It’s what Palaver Maven means!
pa·lav·er: Idle chatter. Talk intended to charm or beguile.
ma·ven : A person who has special knowledge or experience; an expert
07729263818 or laura(at)palavermaven.co.uk.