When I say small businesses are bankrupting me, I know it comes across as a negative. The majority of my clients are small, independent businesses and they’re who I love working with. And they’re certainly not bankrupting me because they drive a hard bargain or aren’t finding me enough work. Things are busy at Palaver Towers and they’ll soon be getting a lot busier. But I’ll tell you about that nearer to the time. (Wouldn’t want to jinx it!)
So no; it’s not a negative.
What I mean is that you guys (SMEs) are so good at what you do that you make me spend loads of my hard earned cash on your products and services.
How does that happen?
Particularly when you send me briefs which make me research around your business; what you do day to day. And what you do, the products you make: I already love them. I’ll only work with clients whose work I believe in. This is because I know it makes my writing better. So you’re bankrupting me because once I’ve given your words a spin through the storymaker (my own head); ultimately we’ve created something beautiful together and the power of it makes me convert. So I often end up buying your product or investing in your service.
How do people hear about it?
I’m a social media addict, so I spend much of my time craving clever creations people are offering on twitter or padding through pictures on pinterest. Sometimes for work and sometimes for play. Essentially, these tools help you to get your carefully crafted stories out there. I can guarantee that if your products are written up with enough finesse and your About Us uses storytelling, many other people landing on your site will feel just like me and be motivated to get a slice of that!
Hiring a writer who loves your stuff as much as you do will show through in their passion. Please spend a moment looking through previous projects and my excitement is tangible. This is exactly what then drives me to want to make a purchase! And if it works on me; it’ll work on other people too.
Many clients know so much about their products that it can be difficult to describe them creatively. Many of you are too busy with the other stuff that hogs the hours in a heavy day and you haven’t hewn a space for writing. As algorithms change and content gets ever-refined, driving its purity; spending a little on content marketing will pay dividends when it comes to encouraging customers to have an emotional attachment to your company. This is the stuff that increases sales an, therefore, ultimately profits too.
To discuss an idea for any written project: print or digital; long or short: please contact me today. It makes words work for you.