It’s not easy blowing your own trumpet is it? I find it hard! I mean, that’s kind of ironic since my job is to blow other people’s: you’d think it would be easy for me. But alas. I write blog pieces that contain ideas and strategy and tips for small businesses, to help them. Rarely do I say we got a client published in the Guardian the other day. Or we liaised with the front page of MSN Lifestyle to get our clients’ amazing work noticed.
But we do it. Silently, whilst also thinking of valuable blog posts to give hints and tips to other small businesses in the area. For example, through our monthly package with The Cornish Seaweed Company, we’ve seen them feature everywhere from BBC’s Saturday Kitchen to The Guardian Sustainable Business section. Chocolarder have been in the Spring edition of Home and Garden, as well as Delicious having profiled recently, and many other exciting things happening.
As a business, content is not good enough.
Seems an outlandish statement for a freelancer in Cornwall and Devon, right? I mean a good half of my week is dedicated to writing content for companies. But what I mean is that being content with erm content isn’t good enough. It needs to be exciting, engaging and shareable in order for it to provide a high ROI.
Every single expenditure you make on behalf of your business needs to be quantified; hence some companies are hesitant to outlay money for content marketing, PR and communications.
Yet, this element is essential to getting your message heard. You need to have faith that you’re choosing a content writer who prioritises ROI. Much of my week is dedicated to helping promote other businesses, via social media channels and article creation, and by weaving a network of contacts to hold clients together and increase outreach.
Initially, upon launching my career as a freelancer, I had a steady flow of clients, and spent days writing articles and white papers; living out my dreams of just playing with words all day. But, like you, a time came when I had to find a way to expand my client base. Here, I learnt the key role communication has in business.
You can be making the best product or service, but the world needs to know about it. This is best managed through a series of communications. I mostly use twitter, blogging and press release for myself, and offer packages involving these from just £150 per month. The ROI of this helped one client’s sales quadruple as a result of the work. So the ROI on £150 a month was in excess of 10 times the expenditure.
I have produced content that has wowed big companies in London: from Innocent drinks to Thompson Holidays, and Tasting Britain. However, I am a Cornish girl who is passionate about our beautiful county and enjoys finding communication solutions for local businesses.
The power of words is not enough: they need to be communicated to the right audience as well. And this is my job. To discuss how content, copy, white papers or PR & s
ocial media can help raise your profile, give me a call today on 07729263818. Or use my contact form to drop me a line.