Professional writer and press manager

Bring in a writer at the (re)branding stage

As snow wages war with sleet and rain across the country, and temperatures even on this idyllic peninsula drop to below zero, the colours in the sky present a phenomenal palette of pinks and shades of blue and grey. The first daffodils, crocuses and even snowdrops have started to appear in Cornish hedgerows and on the fields of Cornwall’s treasures: The Scilly Isles. Seasons are marked clearly in Cornwall: on-season and off-season.

For many, the on-season starts as the days get longer and warmer in April, and draw to a close some time around the October half term. As such, now many local restaurants and foodie places are taking their annual leave, in order to be refreshed when the new season starts. Some businesses in Cornwall use this opportunity to have a think about their goals and objectives for the coming year. The Blue Bar is closed for refurbishment, The seaweeders are tending to environmental needs across the seas, and pioneering companies are getting ready to launch around the spring.

As a contemporary, professional writer, it’s not rocket science to guess why I might think bringing a writer in to the process early on is a good idea. Whilst I do love my work, and seek further opportunities to work with companies to achieve greater success, I can honestly say this saves time and money in the long run. I recently became acquainted with a new copywriting service called Red Letter Ltd. They produced this wonderful piece of copy to demonstrate my point here.

Copywriting in Cornwall is fuelled by creativity

Hiring a professional saves time and money

Sometimes, trying to get the message right internally actually takes up too much of everyone’s time, which could be used on production. Choosing someone whose job it is to produce and implement great copy: through article creation, optimising the words on the site or creating a new brochure text, will save the rest of your staff time. Ultimately this saves money; allowing people to focus on their strengths.

Having recently been researching Maslow’s hierarchy of needs with reference to employee engagement as part of a marketing white paper I am creating for a client, it occurred to me that many staff members likely feel deflated when they spend ages labouring over copy, which then gets replaced by that of an expert. Hence, businesses should think ahead to the costs saved by getting an expert to tame and shape words.

A copywriter can create text expertly

Businesses can ensure staff feel valued by getting professionals to do professional jobs

The main goal of excellent copy is to make people care. Emotional connections need to be established to draw people forward towards even thinking about a sale. A copywriter knows how to use these words to establish a connection from the seed to the fruit.

Having someone help to brand, rebrand or product launch, gives you the confidence to know that each word will count, emotions will be carefully brought into alignment with business goals and your message is clear and concise.

This is what sells.

Connecting with people who are familiar with a problem, demonstrating that you can solve it, and ultimately gaining and strengthening trust that they are in safe hands.

Professional writer and press manager

The Importance of Being Earnest (In Your Copy)

So since it’s my job to create engaging and readable copy for both myself and clients, does it not display some arrogance to assume I can write good copy and what’s more tell you about it? Maybe. But then it’s not as if I just woke up one day and decided to be a copywriter. Writing is a skill I have honed through years of hard work and practice.

And editing? Editing is a skill I still hone daily. Thankfully my MA taught me the importance of editing, right after my BA taught me to just write until the page has enough on it to motivate you to carry on. At least, that’s how I write. I know this is not the same for everyone.

Anyway, back to the topic in hand: the importance of great copy.

I’ve worked with scores of small businesses, and OK I’m maybe a bit more eagle eyed than some ‘normal’ visitors to your website, but if I see typos, misplaced apostrophes or random capitalisation, I really might go and look elsewhere for my product. It implies a lack of professionalism: not checking things through.

copywriting is an acquired skill

Well crafted copy should invite you to look deeper

For me, though, the spelling and punctuation is merely the tip of an ever approaching iceberg. I love to be entertained. We all do. So if I land on your website, of course I want to see some pictures explaining what you do, but I also need to read about it.

But I don’t just want to read like a manual. I want to hear a story. I want to care enough about the characters, feel connected enough with the vision to actually buy into the ideas of your company.

But for some reason loads of companies still think it’s ok to write boring copy.

For what it’s worth, when I’m writing copy for clients these are the factor I consider, and advise you to do the same.

Make a relevant, snappy headline.

OK, articles about writing always bleat on about this. And I have got it wrong heaps of times myself. So I am definitely qualified to tell you: choose your words carefully! Whether this is the headlines of news items or actual page sections: make it clear what the customer will read.

Be funny.

Don't be afraid to be funny in your copy

When I write for Tasting Britain, I reveal funny facts about my life

Don’t be afraid to make jokes, puns and be funny. It makes people like you and trust you and feel comfortable. Even bad jokes are OK, so long you as you acknowledge that they’re bad. So, more importantly write to potential customers the way you would talk to them.

Just be yourself.

I know this isn’t a dating advice column, and even if it was that is so tired and clichéd, but seriously: just be natural. Speak to potential clients through written words the way you would face to face. Client relationships, after all should be about longevity and trust. Who trusts someone who says ‘utilise’ instead of use just because it sounds bigger? Not me!

Don’t dumb down

That said, don’t dumb down what you’re trying to say either. If it’s appropriate, people can handle technical terms or big words; hopefully using context to help understand. There is definitely no need for pretention – it won’t make you seem any more trustworthy.

Be personal

Address the customer as ‘you’, use personal pronouns like ‘I’ and ‘we’ or even mention names. This all helps engender trust and build relationships, which is your primary goal once you have got people on your website.

For more about how to raise your online profile, please read other blog posts. To have a chat about how I can help you, please call 07729263818 or email me laura[at]palavermaven.co.uk

Professional writer and press manager

How content changes can help you get noticed

Whoosh! How on earth did it get to be November? And an unseasonably mild mid November at that?

It’s not you: it’s me

Content has really changed over the last few years.

What used to be a mandatory part of a website; reserved for keyword stuffing and announcing tidbits of company news, has suddenly become the game changer that can propel your company forward into the homes of the masses. Better yet, like a garden, a relationship and, theoretically a bank account; the more you put in, the more you will get out.

Content is a sure-fire way to grow. And the way that it’s changed means there has never been a better time to release bits of content throughout the many digital channels; building your brand’s online presence. The most exciting by-product of this is engaging with people who have a genuine interest in your product, service or company.

I recently posted about the ubiquity of content. It is everywhere and in everything your brand creates and sends out. From a photo of the prototype, or the methods and processes used along the way; to the finished product and everything you communicate about it afterwards.

Making waves via social media make content accessible

Effective content marketing starts with ripples

Testing the waters

As you intrepidly dip your toes into the creative waters, beginning to experiment with what’s out there and what works; you might make mistakes. The same way that rockpools can hide tiny crabs, the internet can hide theses pitfalls. But it never stops rockpooling from being fun! Advice columns throughout the business and entrepreneurship communities implore you to be specific with content, but this takes time, and experimentation, and a little bit of magic. Facebook, twitter and other social media platforms have their own in-built analytics, which allow you to track response and engagement with followers.

This way you can identify trends in popularity and respond with more of the same. This post by B2B explains what to look for and how to look for it in greater detail; but, put simply, whatever generates the most engagement and the most sales, leads and meetings is your bread and butter.

When ripples become waves

Honing this down to a strategy for getting noticed involves tenacity, sagacity and diversity in digital methods. It involves being open. It involves being social. The power of twitter is demonstrable by the recent successes we have seen with client work. As Christmas approaches, sales have increased at an astonishing rate for two of our most treasured clients: authentic artisan bean-to-bar chocolatiers from Penryn, Chocolarder and sustainable, ethical seaweed harvesters The Cornish Seaweed company. Where having articles in certain publications may have created ripples; passing these around through social media will make waves.

creating waves in the social media indusrty

After the storm comes focus and strategy

The way content has changed recently only serves to make it easier for brands to produce and distribute it; building relationships, building trust and building impact.

If you’d like to discuss how a strategy could be implemented  to help raise your exposure, and therefore sales, please get in touch to discuss your needs. From general copy to press releases and bespoke packages: no undertaking is too big or small and you are under no obligation.

Professional writer and press manager

Is your content part of the user experience?

Content marketing remains the Marmite of discussion on my favourite hangout for engaging with copywriters across the globe: twitter. Some love it: singing its praises as a new way to make brands connect with customers. Others prefer the more traditional methods of emailing and calling. But with this incessant marketing, how many websites are getting the content right? How many are weaving it throughout the core of the user experience?

Nobody puts content in the corner

Excellent content uses all of the space

About ten years ago, I met someone who walked around the beautiful beaches of Cornwall in ripped up shorts, a guitar and an obsolete lack of direction. Soon, he turned the MSc in Physics he’d gained into a mastery of SEO: which was a mystery to me at the time. I wrote a lot, and was prolific on social media; one day he told me I’d probably be a really good copywriter.

“I write for passion!” I exclaimed dramatically, never dreaming to deign to write for corporations.

Now I am a full time copywriter, I do think back to those days; knowing that my values haven’t really changed. Yep, I write for small local businesses now, but I still write with passion. My storytelling on client websites is driven by my innate fascination with words, etymology and storytelling. I want to shout it from the rooftops. Even the funny ones.

But how are clients; corporations, brands using their approach to content? Every single word shaped on this site, on any site, should be making use of the great storytelling capacity of copywriters.

No copywriter  puts content in the corner

Like the gunpowder mills at Kennel Vale, Cornwall, content can become obselete

It’s as important as the design! I don’t want my well-honed stories to sit there redundant; like the old gunpowder mills at Kennel Vale. You see, some websites treat content as a disease: something that should be hidden away in a category labelled ‘blog’ just because that’s the new SEO, don’tcha know?!

Remember school discos in the 80s? Maybe before. Either way, I remember the early ones as boys on one side; girls the other. We forgot to use the whole space.

This is the problem many websites have with content.

Content is everything within that site. And out of it too. Social media interaction? Content. Product descriptions? Content. About Us? Content. Images? Content. Landing page? Yep, content too. Don’t limit it to blogs and don’t relegate them to some dark corner.

Nobody puts content in the corner.

 

Integrate content throughout the site to optimise and enhance user experience of the whole space. Link everything together: from the images of your staff party to your ethos, from the press success you have had to the funny anecdotes about what went wrong this week.

All of this is content, all of it is communications and all of it helps people to engage with your brand.

Our very name palaver maven means expert of communications in ye olde playful English and so we know a little bit about effective content use and communicating with brands, for brands and with customers. To have a chat about anything related, please call on 07729263818 or drop me an email on the contact page. A

And if it’s just the content you like, have a signup to our email and get our updates to your inbox. You just pop your email address in below and we’ll do the rest!

 

 

Professional writer and press manager

Developing character: the multiple personalities of a content writer

This post may debunk the magic. Read on at your discretion…

“you’re looking for the secret. But you won’t find it because of course, you’re not really looking. You don’t really want to work it out. You want to be fooled.”

Excellent branding, as I’ve often said before, starts with excellent planning, and also entering into and maintaining a dialogue with your audience. We’ve always been told, in any industry, that customer service is the most important factor. Which it always will be. Essentially, great customer service is about communication. All good relationships are about communication, and excellent branding is making a commitment to a long relationship.

What it also involves is an element of magic. And what I mean by that is not some terrifying display á la The Great Danton or Houdini. It’s the element of magic that Michael Caine, aka Cutter, in the film The Prestige refers to when he says “you’re looking for the secret. But you won’t find it because of course, you’re not really looking. You don’t really want to work it out. You want to be fooled.” And creating amazing stories across all brand communication channels is much the same kind of magic.

People must realise there is a lot more to a brand than the lovely pictures that get shown on social media and the crafted stories spun to engage and inspire readers. Behind every business is accounts and finances; admin; bills; payroll; training; outsourcing; and whole host of less-than-exciting menial tasks that a small business simply cannot function without. And yet, what they buy into are the snippets of stories, the development of character: the suspension of disbelief.

we know it's not really magic, but we don't want to know the truth

Storytelling in branding is like magic

Coming up with a strong and believable branding story requires creativity and strategy and excellent storytelling. It also requires the attributes of a professional writer. You need to sound like the protagonist. Your brand is leading the story, by becoming an authority voice. Kathi Kruse wrote an excellent post about the techniques used within a good content strategy, and essentially boiled hem down to the literacy points I would have taught my kids when I was teaching: show don’t tell, build drama, write about the stuff you like. All of this is advice that excellent writers such as Marquez, Atwood and Murukami would give.

It’s no surprise that with this level of detail, professionalism, strategy and time, many people choose to employ a professional writer to create tone of voice.

Part of my job as a content writer and branding consultant is to help craft these stories for my clients.  And to do this well, first I need to spend some time with them, really getting to know their character, the character of their brand and start to shape a direction for the story of this character to go in. The peaks and troughs. Ups and downs. How would they react to current affairs?

In any one week, I might be an American business man imparting his marketing secrets; a food expert reviewing restaurants and products, a young fashionista describing the newest makeup on the market; or a yoga expert evaluating the effectiveness of different anyasas. I also have my regular posts, where I review food and drink products and restaurants, write for The National Curriculum.com website and give marketing and content writing advice right here.

I imagine long running soap stars must have the same problem!

At times, I  have focused so sharply on this array of characters that I almost feel I have multiple personalities. I write only for brands I care about, and so immersing myself in their worlds is no hardship. But once a project is complete; which can happen for any number of reasons; I find myself missing hanging out with my friends. I imagine long running soap stars must have the same problem!

Just as we do for a good story, a movie or book; we need to suspend disbelief when ‘buying into’ (in the psychological, time investment sense) a brand. And if you can ignite that same sense of curiosity, excitement and empathy, you will build a successful brand and see sales increase.

To find out more about my services, stay tuned via my e newsletter once a month. Sign up by popping your email in the box below, but please feel free to contact me by phone or email too.

 

Why your small business needs a writer who believes in you

When I say small businesses are bankrupting me, I know it comes across as a negative. The majority of my clients are small, independent businesses and they’re who I love working with. And they’re certainly not bankrupting me because they drive a hard bargain or aren’t finding me enough work. Things are busy at Palaver Towers and they’ll soon be getting a lot busier. But I’ll tell you about that nearer to the time. (Wouldn’t want to jinx it!)

So no; it’s not a negative.

What I mean is that you guys (SMEs) are so good at what you do that you make me spend loads of my hard earned cash on your products and services.

How does that happen?

Particularly when you send me briefs which make me research around your business; what you do day to day. And what you do, the products you make: I already love them. I’ll only work with clients whose work I believe in. This is because I know it makes my writing better. So you’re bankrupting me because once I’ve given your words a spin through the storymaker (my own head); ultimately we’ve created something beautiful together and the power of it makes me convert. So I often end up buying your product or investing in your service.

How do people hear about it?

I’m a social media addict, so I spend much of my time craving clever creations people are offering on twitter or padding through pictures on pinterest. Sometimes for work and sometimes for play. Essentially, these tools help you to get your carefully crafted stories out there.  I can guarantee that if your products are written up with enough finesse and your About Us uses storytelling, many other people landing on your site will feel just like me and be motivated to get a slice of that!

Impassioned

Hiring a writer who loves your stuff as much as you do will show through in their passion. Please spend a moment looking through previous projects and my excitement is tangible. This is exactly what then drives me to want to make a purchase! And if it works on me; it’ll work on other people too.

Many clients know so much about their products that it can be difficult to describe them creatively. Many of you are too busy with the other stuff that hogs the hours in a heavy day and you haven’t hewn a space for writing. As algorithms change and content gets ever-refined, driving its purity; spending a little on content marketing will pay dividends when it comes to encouraging customers to have an emotional attachment to your company. This is the stuff that increases sales an, therefore, ultimately profits too.

To discuss an idea for any written project: print or digital; long or short: please contact me today. It makes words work for you.

 

Website content

Confessions of an accidental business woman #1

I say accidental because I naively envisaged sitting behind my computer all day typing creative articles and being paid for it.  For a time this was an accurate depiction of life as an original creative copywriter. But to sustain it, I have had to learn about databases, marketing, PR, SEO, web design and many other cogs in the smooth(ening) running of my pepperetically* (well oiled would be a lie) oiled machine. This was not always the plan. And I say businesswoman, which still makes me laugh, as it does with so many of my clients from SMBs and sole trading ventures. I’m still little me sitting in my office tapping away at the keyboard and trying to juggle all sorts of additional tasks.

I’ve decided to launch Confessions of an accidental businesswoman as an aside to the regular blog, which will feature once a week and tell readers about my mistakes in business, so you can avoid making them yourself!

My Confession

I confess that when I first started I didn’t really know who my target audience were. I didn’t have my invented character sitting beside me to ‘chat through things’ and the posts were clunkier with no real direction. Being a professional writer is one thing and being a businesswoman is another.

Avoid doing the same thing

Having a strategy in place will ensure you avoid making the same mistake. Get to know who your target audience are and build content tailored to them. My top tip for a solution to this problem is outlined below. I make mistakes, so you don’t have to.

The Solution: Invent a character

No, not as in who you should be. You should be you. I’m not a fan of impossible statistics but you should 110% be you, as this is who your prospects and customers want to buy from. But you should invent a character who is your consumer. They need to fit the demographic and be a friend; a confidant and a sounding board.  Imagine that everything you write is essentially having a conversation with that person. This achieves two things: you build a relationship with the character in quite the same way as you would with a ‘real’ person. You show your thoughts and feelings and speak in a language that is easy to understand. Symbiotically, whilst you are revealing your true self to them, they will believe in you; which is more likely to convert them into a customer.

Of course, with all the best will in the world, we all make mistakes and every person in a small business will have their own confessions to make. I’d love to hear yours. Please comment below if you have some words of wisdom to impart for other people in SMEs and SMBs.

*my own portmanteau of peppered and sporadically. Meaning my machine could be oiled more frequently. It’s s sort of a homonym of peripatetic which has left my mind with images of a lazy, migratory pepper pot!

 

6 tips for captivating Content Marketing

OK. So you’re not a top-notch copywriter but you love a challenge and you’ve read somewhere that marketing through good content can help raise your business profile. An experienced creative, with the conceptual capacity to deliver cut-through campaigns will hold a grasp of grammar that would make Garcia Marquez proud. If you’re not convinced you measure up: fear not.

Bring passion, bring enthusiasm and your thorough in-depth knowledge of your product, service or offer and you will be on the right path. An excellent writer knows their audience and how to keep that person reading.

#1 Gen up on grammar

OK, so I’ve kind of covered this above, but you understand what I’m saying. If you’re still getting your ‘then’ and ‘than’ confused or are using misplaces apostrophes on your copy, the secret will be out that a professional’s eyes have not glided over your copy. The internet boasts many resources such as dictionaries and grammar checkers that if you’re not entirely sure if ‘its’ or ‘it’s’ is correct: have a look!

#2 Vary your sentences

When I was a teacher, this was the number one exercise to reinforce to students. Always. Using sentences of different length can create impact. Sometimes a one word sentence has a subtext of many more words than a lengthy explanation. Be concise occasionally. Rearranging the word order can also create a more interesting starter. (e.g. The cat sat on the mat becomes As it approached the mat, the cat stretched and sat on it.) Words create pictures.

#3 Be personal

You are writing this to be read by humans, and as well as good advice; humans really like a good story. It’s OK to inject a bit of personality into even the most ‘dry’ of subject areas. It shows you’re human. Of course, nobody is likely to want an entire life story, but some personal details such as your teams in the work World Cup syndicate give a little bit of yourself away in your copy.

#4 Avoid jargon

Again, you’re writing for people. You do want to create an authority voice, so prospective clients will see your expertise shine through. However, overcomplicating posts with too much technical jargon will cause readers to switch off and then you’ve lost a lead. Again, as a teacher my advise to learners is imagine explaining it to a friend/ your grandmother. It helps to visualise a reader.

#5 Don’t be too sales-y

Ideally every single time somebody visited your website: be it a blog entry, an accidental stumbling or a sought out through a directory; they would make a purchase or file your details for future purchases. However, it can take time to build up a relationship with visitors and ultimately people prefer to be in conrol of their own decisions. So, being pushy and constantly referring to sales and packages could put people off.

#6 Add credible sources

But the main focus is to make you seem an expert, right? Yes and no! Of course, you want to demonstrate your knowledge and professionalism, but using a credible source only backs this up further. For example: ‘duck eggs reduce cancer’ could be a statement from anywhere. Whereas ‘Fantastic for fighting cancer, duck eggs are alkaline, which means they leave the body alkaline after consumption.’ adds a link to a credible source. It shows that you have done your research.

For help with creating content packages or to discuss your content strategy, please give me a call 07729263818.

7 ways a press release will help your business

In an ever more digitalised world, the face of marketing is constantly changing. With a reported 4.3 million people working from home in 2014, many small and medium businesses and enterprises are managing everything from their own home offices. But there does come a time when each small business has to seek help elsewhere.

I, for example, am a words person. When it comes to numbers I’m all fingers and thumbs. I’ve been known to end up with a calculator shaped dent in my forehead after doing my accounts. Thankfully my Dad takes care of those now;  he used to be an accountant at Island Records. (Well, allegedly this was his title, but seemingly getting high with Aswad was ‘part of the job’!) Similarly with behind-the-scenes website maintenance, I have sought the help of WordPress guru Paul Sandford.

So, if you’re thinking of getting help with press release submission, these are my ideas about how it will help your business.

#1 Press Releases give you more exposure

Whatever your business or trade, we can all do with more exposure. Finding ways to le the maximum number of people know about your great products or services is one of the most important things for new or small businesses. When I write press releases I build a bespoke list. Bigger doesn’t always mean better, depending on how niche the area of your press release is. For example, I recently wrote a press release for a chocolate company who wished for it to be submitted to wholesale press organisations. The pick up rate of this piece was through the roof. It was very niche.

That said, I wrote a release for a company in the construction industry recently who got an average pick up rate of 5 publications but also gained custom through a journalist forwarding the email to her parents.

#2 A Press Release increases your social media followers

As part of what I do, I like to help promote clients’ services and businesses as much as possible. By using relevant hashtags, linking to the article about the service and interacting with other social media users, this furthers your exposure online by gaining interest in your social media.

#3 A Press Release will boost your SEO

By using SEO savvy linking in your press release and encouraging online publishers to link directly to your site, a press release will be good for your SEO ranking. The use of keywords will enrich your content, links will strengthen your position and also the mentions to your site using hashtags on social media will enhance your web presence.

#4 A Press Release gives you an authority voice

Within a well written press release there should be quotes from the spokesperson for the company. This is usually the CEO or Managing Director. These quotes are valuable because journalists can’t change them. Any other information used in a press release can be modified. Getting an important message across in an authority voice will give prospects confidence in you and your business.

#5 You can make some great contacts through a Press Release

Whether it’s journalists who will prefer to deal with you direct or bloggers willing to review your product or services, you will make some valuable contacts through sending out a press release. As always, be courteous and these relationships will strengthen as time goes on. Similarly, the journalist receiving your press release will always have your details on file (in their email). Even if they don’t immediately contact you, they may need an opinion or information about your product or service at a later date.

#6 A Press Release will improve hits to your website

Many journalists will click the link in the press release to see what your company is about. This of course will add more page views to your site; therefore increasing its statistics page.

#7 You will own a first class piece of copy about your site

So long as you or your writer put some effort and research into it, you will end up with some razor sharp copy and insightful statistics about and around your company. You can put it on your site, you can add it to a newsletter, you can even have it printed on a t-shirt! Whether you see it appear in any nationals or not, your press release will keep working for you long after you have submitted it.

If you want an expert to create and distribute a first class press release for you, please order one from me. You can call me on 07729 263818 to chat about your requirements or send a message over to laura@palavermaven.co.uk

 

 

 

How being a teacher prepared me as an excellent employee

Awoken by another dream of standing in a classroom unprepared for a lesson, whilst paper balls fly around my head, my eyes focused on the sandy graveyard for flies encasing the windows. Panicked breaths punctuated the morning’s motoring murmur as I began to prepared for another day of battle.

Whilst I always loved teaching and seeing the creative young minds develop, I also lamented the loss of time for writing. I worked hard and was dedicated, but most of the reading I did was educational or children’s books, and the longest writing I did was producing resources for lessons. I gave up teaching to become a full time writer and I haven’t looked back since.

When I first thought about leaving teaching, I was terrified but below are some reasons why teaching has prepared me to be an excellent employee. (I should know, I employ myself!)

#1 Teachers are organised

Having to prepare lessons and their related resources, books and homework takes inventing an organised system. Teachers have to develop their own way of being organised, which also means they are independent. As a writer, prioritising and creating timetables helps me to be efficient, meaning I draw upon these organisational skills daily.

#2 Teachers work long hours

Most teachers like to get into school to have a little bit of time in their domain before the students arrive and will spend several hours after classes in that room, tidying, making displays and marking books. Particularly when starting my business Palaver Maven, I worked really long hours. This included writing for many hours of the day, but also tweeting regularly and creating and updating my own website as well as the many clients I was lucky enough to have found. I thought then, and still think now, nothing of working 12 hour days: it’s just normal to me.

#3 Teachers are resilient

No matter how bad things got in teaching and no matter how exhausted I was, I still had to come in refreshed the next day. Teachers are some of the most resilient people I know. This has been really helpful when setting up a business. I had to be persistent in contacting people and resilient to inevitable criticism in order to persevere.

#4 Teachers are diplomats

“OK, so Adri, please apologise to John for calling him stupid and John please say sorry to Adri for pulling her hair, and now have a hug.” Teachers are almost always negotiating and being diplomatic. Be it between learners, or colleagues and parents, these skills of diplomacy are invaluable in any profession. Particularly as a writer, sometimes it’s necessary to liaise between different departments or to make suggestions for edits. How you frame this is key to getting good results.

#5 Teachers are intuitive

One of the things that makes great writers really great is their intuition. As teachers, we get to know a variety of people from all sorts of backgrounds and have to make a connection with them all. This means we have to be empathic. This is great in any job, but especially as a writer because writing excellent copy is about creating worlds that include people.

#6 Teachers are reflective

As par for the course in teaching, we constantly analyse and reflect upon lessons and how to modify them in future. Making small adjustments minute by minute, teachers are always striving to achieve more, which makes them progressive and reflective workers. Being able to adjust and improve my practises as a writer has really helped me to grow my business.

#7 Teachers are fantastic editors

Well versed in common mistakes, teachers can spot an error a mile off. Admittedly, I had the upper hand here as I was an English teacher. Misplaced commas or incorrect capitalisation were my bread and butter, but it makes error identification and correction quicker, the more you do it.

#8 Teachers know their subject

The best way to really understand something is to teach it. Again, having taught Media, Journalism and English I had a massive advantage for my industry, but teachers will have a very thorough knowledge of their subject and probably a good understanding of related areas too. Also teachers are really good at explaining things.