Way Out West Press Release
Once warriors, Celtic women are Way Out West
As repaired rail track reconnects Cornwall to mainland, refuge is found under canvas.
Following the wettest winter on record worldwide, the storm that raged across the UK left the main connection between Cornwall, Devon and the rest of the country; shattered. As the track reopened last week, predictions for the vastly approaching summer 2014 state that it’s set to be a scorcher. With a reported rise in staycations and glamping globally, these weather predictions are especially conducive to a cool holiday under canvas.
Forged from the furnaces of a land as famous for toiling for tin as tempting tourists, The Way out West combines the dramatic elements of Cornwall’s history within its principles: Simplicity, strength and beauty. Designed to reflect the land they work from, The Way Out West make strong, weather resistant canvas spaces that work hard and look beautiful.
Engineered to withstand the test of time, there is no better place to give them an airing than the North Coast of Cornwall, which is exactly what The Way Out West team do to ensure their durability. Every aspect of their use has been carefully researched to bring products that hark back to tradition, yet incorporate evolution and innovation. With stunning, simple design and rigorous road tests, these canvases mean business.
Hewn from a history under canvas, The Way Out West’s directors Anna Butler and Kellie Stevenson represent the formidable Celtic women who rivalled the men in courage. Mother of two, Anna said “Our love for the life outdoors has seen us travel extensively around Europe; collecting stories. Weather worn words are weaved into our canvas; made to protect and shelter from the notorious ferocity of the Westcountry storms.”
From the incredible lava fields of Iceland to the searing shores of Sicily, the crafted canvas spaces provide modular shelters reminiscent of our Celtic ancestors: resilient, resistant and striking. Endless possibilities abound with these sturdy, repairable refuges, which can be stacked together to link friends, families or groups, making them ideal for festivals and large scale projects.
Key to The Way Out West’s ethos is the nature of reparability. Kellie said “We wanted to take a stand against the disposable attitude society is developing. Thousands of tents are left abandoned at festivals every year. We believe the most eco friendly thing people can do is repair things, the way our grandparents did. Our canvas structures are designed to withstand the elements, but like the sails on a ship, canvas can be easily repaired.” This resilience is reflected by Cornwall itself, as the county breathes a sigh of relief to welcome in the Spring and the familiar tread of tourists again, now it is connected to the mainland.
Glamping is hot on the horizon of many holidaymakers, and with this year’s heat set to exceed last year’s summer; scores of sightseers are expected to spend summer savings on specialist excursions under the stars, putting the launch of The Way Out West in a good position for renting their stunning spaces to a number of UK festivals this year.
To find out more information about The Way Out West and their exciting venture, please see their site www.thewayoutwest.co