So, I implemented a much needed hiatus from updating over the Christmas period. Catching up on real life and hanging out with friends and family can be an all too distant memory for many other small business managers like me!
I’m not a massive fan of resolutions, since so many people set wishy-washy goals without achievable steps. Myself included. This year, to save me from tears, I’m focusing on goals that are attainable.
Seasonal dust beginning to settle, we welcome what I believe in the rest of the country to be a wintery cold new year. Down here in Cornwall it’s still been a respectable 8° at its lowest, most of the time. Apart from the 2 days of ground frost, which excited me so much I actually got my camera out to photograph its glittering beauty.
Last year, I focused on one resolution: to write more. Crikey! I don’t think I could have expected this to be fulfilled with quite the ferocity it was. Some weeks producing over 10,000 words of content for just one client, and adding to that heaps of calls, emails and meetings. Still, I achieved it, due to its simplicity.
So what resolutions can small business owners make, and stick to in 2015?
Whether it’s accounting, content creation or social media; weed out the aspects of progression that are time consuming and outsource them to an expert. Generally, this means they will spend a focused amount of time, which is likely to be much less than you, on achieving goals within that area. Outsourcing is the first step towards progressing because you’re focusing your own time elsewhere.
Having recently acquired several new clients, I am excited to see that more and more small companies are understanding the value of outsourcing a multi-skilled writer. Building case studies, content and even branding and marketing strategies for different companies allows my clients to do what they do best, and gives me the same opportunity.
Remember to schedule relax time
So, OK right now after having had some time off, you can see how vital that time is. Productivity, motivation and enthusiasm are all restored with lashings of resilience if you allow yourself to enjoy some time off. It’s simple, and yet so many of us are forgetting to do it. Hopefully the inevitable rest many of us have managed to glean over the festive period reminds us of the importance of this!
Commit to Content
I know: it’s easy for me to say. Indubitably, large companies have all got this underway now. Producing excellent content is a strategic endeavour, which brings with it a range of benefits, ultimately resulting in the same thing: more sales.
Boosting organic SEO, developing trust relationships and demonstrating your authority within your field; content creation is a game changer for anyone whose business has an online element. Which should be almost everyone in 2015!
Promote your business
Whether you have a budget for advertising or prefer to carry out an email marketing campaign, make a commitment to a consistent promotion, so people know you’re still there: offering them a solution to their problems.
Through regular interaction on social media, we have seen The Cornish Seaweed Company’s exposure raised significantly through appearing twice on Saturday Kitchen. This has not happened overnight but rather through regular promotion and contact with a relevant audience. It’s a similar story with Chocolarder who sold out of all stock this Christmas due to massive press exposure from our campaigns.
However you choose to do it: from flyer drops to social media or through press release and blogging, decide on a strategy and implement it. Sales for one of my clients have increased by more than 5 times.
Essentially breaking your goals down into bite size chunks and working through them empowers you to feel like you have achieved something.
Anyway, I’m still getting my head around this whole getting back to work thing. And it’s Sunday and the kettle’s boiled. Happy new year.