Laura food writer goes to Alverton Hotel

Review – The Alverton Hotel, Truro

Having been writing reviews for Tasting Britain for some months now, I have been meaning to make more time to work on updating on here. Hence I was really pleased when I was invited to review The Alverton in Truro for National Cream Tea Day today on my own website.

Sitting down to High Tea is a quintessentially English pastime, which sort of feels quite well positioned on the calendar just before Wimbledon starts. I took my Mum with me, which was an rare treat for us both. a food writer by night and weekend, I’m usually busy running communications for small businesses.

The tea

Tea at The Alverton, Truro

With tea grown so close to home, timing is crucial

Afternoon tea needs to start with tea, right? So, The Alverton use teas exclusively chosen from Cornwall’s Tregothnan Estate, which is just outside of Truro. I asked if I could come and visit in my Tasting Britain role, but sadly they didn’t respond. Anyway, they do make the world’s first true English tea; harnessing the microclimate on the banks of the River Fal.

All of this aside, what did the tea taste like?

We opted for Manuka tea, which is light and fruity, with a citrus nose. Despite being native to New Zealand, Tregothnan have managed to grow manuka successfully in Cornwall. A bit like a yuzu, or a delicately perfumed citrus, this tea was refreshing and tasty.

High Tea Alverton Truro

Not a crust in sight

Sandwiches

High tea starts off with some sandwiches. No crust. We had thinly sliced cucumber, salmon and cream cheese, and coronation chicken. Eating cucumber like this reminds me of a Japanese starter. Very thin and simple, with a little salt. The salmon was salty itself, and served on wholemeal bread, which is how I usually have it. These were an excellent start to high tea, and quite welcome after Mum had tried to make soup for lunch.

The Cream Tea

From quintessential England with the sandwiches, we went to quintessential Cornwall with the cream tea. It being national cream tea day, hundreds of people were embracing the spirit of Cornwall by having scones with jam and cream. Of course, in Devon they’d have been having them with cream and jam, but we’re in Kernow now Toto.

food writer knows her Cornish

A Cornish cream tea tea is always jam first

Nicely risen, if a little firm, scones, delicious strawberry jam and a quenelle of Cornish clotted cream made this a pretty good cream tea. What made it outstanding was the Tregothnan’s manuka tea, and the delicious extras we got.

More cake?

Laura food writer goes to Alverton Hotel

Afternoon Tea in all its glory

After the Cornish cream tea, there was a vanilla macaroon, chocolate torte cake and an amazing pistachio cake, which had the texture of carrot cake, and was moist, tasty and light. Clearly the head chef Simon George has thought about the clientèle and what they will appreciate the most.

The staff

There was a small amount of initial confusion, although it was very busy, as the sun was really shining on the terrace. Full of chattering ladies, in their more mature years, it was actually really lovely to see everyone having such a nice time. Once we had settled, the staff were very attentive and polite – even when we moved on to the gin.

They had begin laying up the tables for the evening meal, and were booked up with a wedding and Truro School’s graduation ceremony, so it was business as usual for the staff.

Overall

Food writer in Cornwall, Laura does The Alverton

Geometric shapes represent the modern décor at The Alverton

With an overall crisp and sophisticated look, I’d definitely like to see more of The Alverton for review on Tasting Britain. At £15 per head for the high tea, I can imagine sitting outside on the terrace and soaking up the rays again for a high tea as a special treat, or even to meet a client who is new to Cornwall. The staff were friendly, and everything was delicious.

 

Many thanks to The Alverton staff for inviting us, and making us feel so comfortable.

Creative Blogger

The excellent wildlife photographer and lover of all things sustainable, Nick Waddington has (perhaps) charitably nominated me for a Creative Blogger Award; a tag encouraging us word wranglers to share some personal info and get to know each other better. We e-meet and tweet and sometimes retweet, but do we ever know who we’re chatting to, and who they really are.

The Rules

Thank the person who nominated you and include a link to their blog.
Share five facts about yourself.
Nominate ten bloggers and link to their blogs.
Notify the bloggers you included.
Keep the rules in your post so that your nominees know what to do.

Five Facts About Me

food writer in Cornwall

The sense of calm I feel being by the water is unparalleled

Intrigued by the concept of psychogeography, I feel a connection with each place I inhabit, no matter how long or short the time is. One of my favourite places in the whole world is being by the Helford river. I’ve lived on Isla San Cristobal in the Galapagos archipelago for a few months to do a conservation project, and I have taught in the Spanish mountains and Japan. Nothing feels quite as relaxing as being close to home and the gentle bobbing of boats.

Writing about food and drink and Cornwall

Even when its moody, Cornwall is beautiful

 

For most of my life, my motto has been “If you’re not living life on the edge, you’re taking up too much space.” And this fits with the situationist perspective of doing things that make us uncomfortable, in order to become spiritually enriched. Hence, my whole life I’ve taken risks. At 35, ‘the edge’ these days relates more to my work. Feeling the fear and forging ahead. This ‘risk-taking’ has been at the forefront of all of the exciting things that have happened in my life.

 

Cornwall is foodie heavenPassionate about animals, it’s no secret that my cat is my best friend. I wrote to John Major when I was little about the fox hunting ban, just as I have written to my local MP Sarah Newton. Who has not responded, incidentally. I avoid the Grand National and other ‘sporting’ events that endanger animals, and am committed to ethical and sustainable brands, marine conservation, and strive for being carbon neutral. After going to Uni at the age of 27, one of my proudest moments was being chosen to work with a client because we care about the same issues.

I sometimes think I live in a ‘green bubble’. I was so sure that this election, the Greens were going to be given the coverage they deserve, and that people would make a conscious decision to look to our future. This is because I am fortunate enough to know a lot of people with the same view point as me. My worry for the future is definitely the overpopulation and incessant consumerism.

May Bank Holiday Cornwall food and drink

North Cornwall sunset – a brighter future?

For the future, I hope people will continue to learn and understand the importance of looking after others, and taking steps toward lowering carbon.

If you have the time why not tell us about you?

mamamifsud.com

budgetfoodmummy

dirtydishesandcornishdreams

Ninjakillercat

Britton Loves

Charlestown Vintage

Tin & Thyme

A Cornish Mum

Green Tinking

Professional writer and press manager

Bank holiday weekend foodie fun in Cornwall

I have basically been skiddling about this week, ridiculously busy meeting new clients, and working on an amazing press campaign for a client and through all of it, I can’t stop hearing about cool stuff happening!

I have compiled some of it in a list on Tasting Britain, but since then I have heard so much more that I thought (having not posted anything for a while, that now is the right time to impart my food & restaurant in Cornwall knowledge and let others know about the amazing variety of events in Cornwall this weekend.

I had the fortune to go to a forage and feast event at the Gurnard’s Head last Friday, with Caroline Davey from the Fat Hen Cookery School. These events happen a couple of times a year, with Caroline also doing her own incredible courses throughout the year. Anyway, enough of my rambling about that, the full review will be coming up on Tasting Britain.

Events in Cornwall food and drink

West Cornwall

I did hear a lot about Don’t Wake the Fish, which is an event happening in the wonderful gardens of the Gurnard’s Head this weekend. It is a folky collection of amazing craft ales from various brweries around the county; a BBQ and lots of lovely music!

Now in its fourth year it has already gathered quite a following as being the antithesis of larger commercial festivals. Food will be provided by James Strawbridge in collaboration with The Gurnard’s Head and there will also be a barbecue (the restaurant will be open as normal).
There will be activities for the all the family including face painting, pot throwing, a Pucket tent and traditional garden games. The music schedule is as follows:
Saturday
2pm- Pensans Morris Dancers
4pm- Frankie Davies
6pm- Johanna Graham Quartet
8pm- Cahooty
10pm- Black Friday
Sunday
2pm- Abi Jade
4pm- Stone Roots
6pm- The Hoodle
8pm- The Odd Folk
10pm- The Sandy Acre 7

South Coast Mid Cornwall

On Sunday, in Penryn is I Fought the Lawn. This is another small and very localised festival, which is aligned with the Penryn Arts festival; wherein some excellent local bands will be playing to a predominantly Penryn-ian crowd. But those in Falmouth should hop along too, in support of the amazing arts scene in the area. There will be a bar and music, and as such the event caters to the whole family. Perfect for a bank holiday.
Penryn food and drink festival
Speaking of Falmouth, the Quayside pub is reopening this weekend after a massive refurb, and as such has loads of new ales and beers sourced locally on tap. With some of the best views in Falmouth, this relaunch will also see a new menu of locally sourced food at the Quayside.
Food and drink in Cornwall

Locally sourced food in Cornwall

A Beer and cider festival in Mullion is also happening over the bank holiday weekend. Mounts Bay Inn will host their annual whitsun holiday event, where many local ales and ciders will be on sale, and there will be local live music too. Plus I have read that they have got fresh local lobster on the menu! Woo hoo!
A truly amazing sounding event is happening over at Carlyon Bay; A pop up fine dining event, serving oysters and a variety of lovely drinks. Right next to the divine Sams on the Beach, this event will be on Crinnis Beach, and actually runs from tomorrow 22nd – 29th May. Reservations can be made for indoor tables, but people can also choose to rock up and eat, drink and have fun out on the beach.
food and drink in Cornwall

Oysters from Cornwall

It’s also the beginning of the Fal River Fest, which promises to be an excellent host too foods and craft beers, drama arts and much more. Activities include all sorts of water based activities from sailing to swimming. With lots of delicious eating at the food and craft market at Falmouth’s events square, and a wild food walk in St. Mawes on the 28th with expert Rachel Lambert.

North Coast Mid Cornwall

Tonight Retallack Resort and Spa are hosting the FREE! launch of their new Wake Park. To celebrate opening a further action and adventure attraction, Retallack are hosting a launch night with all sorts of exciting prizes and promotions. There will also be pro wakeboarding demonstrations with DJs and bands performing and a fish and chip feast by former Master Chef winner and revered chef James Nathan. Such a friendly man!

Fun for all, they have created a children’s sand play area plus a farm shop supplying everything from buckets and spades for playing in the faux beach to DIY BBQs and burgers to cook on them!

To keep the beachy vibe, there will be loads of other activiteis at Retallack beach, such as volleyball, outdoor table tennis, fishing lessons and extreme beach fitness classes.

From 6pm tonight!

North Cornwall

The 9th Bude and Stratton folk festival is taking place this weekend too. My old stomping ground, this will be an excellent place to enjoy food, drink and folk! Accompanied by my brotherfromanothermother, Jim Causley will be playing at the folk festival in Bude as part of the line up. Running from the whole bank holiday weekend: 22nd-25th May. Incredible food and hospitality, and some of the best sunsets can be seen from Beach House Hotel at Widemouth Bay, which we think is well worth a visit.

May Bank Holiday Cornwall food and drink

North Cornwall sunset

 

There’s almost certainly more to be getting on with this weekend and the weather does look as if it will be a little on the cool side, but without too much rain, generally speaking.

 

Whatever you’re doing in Cornwall, enjoy the amazing food and drink Cornwall has to offer!

Professional writer and press manager

Perfectly Content: A Brand Love story

Remember the early stages of falling in love? The quickening heart, the pervasive thoughts, and the butterflies in your tummy?

Does your brand inspire that kind of excitement in your audience?

The trope of marketing paralleled with love stories is nothing new. Although the advent of tinder and related dating apps, does eerily match the behaviour of buyers on online. Communicating with prospective customers relies on devices to woo prospects into falling in love with you. Well, your brand at least.

Freelance writer Cornwall creates brand love stories

Creating imagery makes readers fall in love with your brand

Rather like the idea of tinder, where you want someone to swipe right and choose you, you now have just a matter of seconds to try and hook visitors in when they visit your website. Remember it’s likely to be done via smartphone these days too.

When looking for a date, or potential match, whether it’s online or in ‘real life’, the first thing we look at is appearance. Yes, it’s true that the first thing to make or break the decision making to stay on the page lies within its design; the words you use are what keep people there. Which is why you should always write for people, as opposed to engines.

Because after deciding they have a handsome, pretty, kind, caring or nice face, we then look for compatibility. So even if you have a product that tastes amazing, people are looking for a feeling too. It’s belonging, it’s empathy and it’s something that eases their conscience.

These days we feel guilty about spending money, so anything that helps us feel our money will go to real people, good people, helps ease the way we feel about spending it.

And this is why we need to create a chemistry between curiosity and conversion. The magic happens here in effective communication. My friend will immediately swipe left when someone misspells something, uses bad grammar, or uses stale clichés.

Gone. Like that.

Next, the crucial bit that creates desire, comes down to how they describe themselves.

Content creation in Cornwall relies on its diverse landscape

Content shows how unique you are

All too often we read the same words in an About Us section. We read that people are passionate, expert, or professional. But we don’t know anything about them. This is really important for brands. Write, rewrite and edit this piece of information so it distils the essence of who you are and what you stand for. Or hire a writer who can communicate your brand.

Use language that sparks interest; find exciting ways of communicating content outside of words. Use images, video, infographics and quizzes to gather information about your audience and build a picture of who you are talking to.

And talk to them.

Through content marketing, use words that incite emotions. Without wanting to sound too ‘English teacher-y’ (bearing in mind this was my job for 5 years), these are created through imagery, connections, poetic devices and tone of voice.

To make someone fall in love with your brand, endear them to what makes you unique.

Since I grew up in Cornwall, it’s in my blood. Everything I write, and some of the brands I write for, are riven with its scenery and images of its surging seas, clattering cliffs and burnished beaches. This is what makes it unique, which is why I love writing about it. I write copy for clients in accounting to zebras too, and what makes people fall in love with them is communicating who they are and their moral compass.

To speak about anything from straplines to features, give me a call today on 07729263818 or chat via email about hiring me.

Such an inspirational place as Cornwall produces creative writers

Cornwall is synonymous with clear beaches and crystal water

Professional writer and press manager

Cornwall food and drink write-up

As a peninsula, Cornwall is rife with a proliferation of amazing seafood; from Falmouth’s world famous oysters, to London’s favourite Mylor prawns, and the fat mussels lining the rocks of the Helford and other estuaries across the county. Within the catchment of St. Ives, Hayle brags salt flats laden with  marsh sampihre and razor clams, and rock samphire and sea spinach act almost as weeds around the coast.

Copywriter in Cornwall specialising in food and drink

Cornwall is prized for its food and drink provenance

Following the success of my last list of Cornwall food and drink related companies, I have so much more to add to this list, which I am uncovering as I wend my around the beautiful peninsula I call home. 30 years ago when I was a child in Boscastle, fish and chips was the height of British food, and the nation suffered from this stigma of sufferable food since.

Until recent years.

Throughout the nineties, as I, like many other teenagers in Cornwall, made my first independent money as a KP in a local cafe, Cornwall became a more recognised foodie destination. Seafood chef Rick Stein rose to popularity, and Cornwall saw many other independent chefs choosing provenance.

These days Cornwall boasts thousands of top class eateries and Michelin star chefs, making it a highly sought after foodie destination. Working as a freelance writer in food and drink has allowed me to meet people from all over the county who are doing great things with food. It’s just so transpired that all of these companies fit with the sustainability ethos we love to communicate here.

Harbour Lights Falmouth

So much more than just a chip shop, my work with Tasting Britain has introduced me to the wonderfully motivating and inspirational Pete Fraser, who manages my local chippie! With a wellbalanced combination of rapeseed oil and a small amount of sustainably sourced palm, these chips are delicious and healthier than most too. Ricky ‘Kaiser Chiefs’ Wilson told the Guardian how great it is, and we were invited down to a relaunch recently. Pete, like Mary Quicke, is a local hero; prioritising sustainability and good, honest food. He has some exciting plans for furthering his commitment to sustainability, hoping to deploy an anaerobic digester to reduce waste.

The Rebel Brewing Co.

Tucked away in an industrial estate in Penryn, these guys are doing exciting things with beer. Having been microbrewers for some years now, they are constantly pushing out new beers and ideas, such as their Penryn Pale Ale and the incredible Mexi-Cocoa, which uses the by-products from ethical, sustainable company Chocolarder cacao husks. Independent and award winning, these brewers use renewables to ensure their business looks to the future.

Food and drink in Cornwall is exceptional

A stout with a chocolate heart

Inkie’s BBQ

I’ve written about them before, and have seen them pop up across different places in Cornwall over the last few months. One thing I am pleased to say, after meeting Karen and Debs for a Tasting Britain review is that everything they use to make their incredible low and slow meats is sourced locally. Add to that sustainable packaging, wooden knives and forks and a hand refurbished horse box, and you’ve got the ethos of Inkie’s right there: simple, sustainable and local good food. They have two regular slots a week in Bodmin and Liskeard, but you’ll see them popping up at food festivals and events as the season opens up.

Southwestern Distilleries

Infusing wheat based alcohol with aromatic botanicals is something that distilleries across the country have been doing for centuries. Southwestern Distilleries use their own blend of these botanicals to make small batch Cornish gin, near to Wadebridge. Clear and crisp, this is a gin with a light and yet exotic flavour. A visit to the place where the magic happens is something I’m really looking forward to, on behalf of Tasting Britain next month.

Sean Gee photography

Cornish creativity at its best

Sean’s work in action, photographing Inkie’s Smokehouse on a winter’s night

 

Great things happen in great places, and one of the things I love the most about Cornwall is the community of foodies who contribute to #cornishfoodhour on a Sunday night. From bloggers to food label owners, and foodies to photographers, we all get together to tweet about events, discoveries, recipes and all things food. Through this, I met Sean Gee, a food photographer who has a rather large hand in the Boscastle Food Festival. Maybe it’s because he’s from my home town, or maybe because he relentlessly pops up everywhere ;) I love Sean’s thoughtful and mouthwatering photography.

 

 

Food and drink in Cornwall is one of its biggest exports, as the brand of Cornwall begins to grow internationally. As such, this is a list and subject my food journalism and natural curiosity seeks to expand upon over the summer.

Professional writer and press manager

Food writers making sushi

Shades of pastel layered over the horizon speak of calm, and yet inside me is a fire. Having lived in Japan for a year in 2012, I’ve already been down to Falmouth’s best kept secret restaurant and reviewed their incredible sake and sushi evening.

Food writer writes about sushi

Chef’s selection of fresh Cornish fish sushi

Being a Cornish food writer and amateur photographer, I jumped at the chance to make California Rolls a few weeks ago. This weekend, however, I went with another Cornwall food blogger Claire Hambly from Aboe Designs and tried my hand at Nigiri making.

Food and drink PR experts

Getting fresh food, writing fresh words

 

The difference between making the California rolls and nigiri was that for nigiri, we had to learn skewering the King prawn to keep it straight. This way, when it’s butterflied to sit atop the ‘log’ of rice, it won’t bend the rice. Fortunately, Paul, a fellow attendee, had previously worked in a Japanese restaurant when he’d lived in Tokyo in the seventies. He explained that in Tokyo his boss would have gone to Tsukiji – the incredible fish market in Tokyo, where trading begins at around 4 in the morning – and bought live king prawns. When he skewered these, they’d use a spine embedded in their fan tail to try and fight back.

 

 

 

 

Luckily, these were already de-headed, and so skewering them was less a battle and pretty straightforward. Watching their colour become bright pink from grey has always given me joy; growing up in Cornwall and being surrounded by fishermen and amazing chefs. Already Kacho was permeated with the amazing smell of seafood.

Professional creative food writing

Plump, juicy and colourful seafood

Actually making the nigiri shape was much easier than I’d anticipated, but from memory of previous sushi making, getting the rice right is the hardest part. One of my funniest memories of culinary cock-ups happened when I was about 22. I was getting hammered on vodka when I’d invited some friends over for dinner. This resulted in burnt sushi rice and much hilarity. Anyway, thankfully Naoko had pre-cooked the rice expertly, flavouring it with sushi vinegar.

We started off with avocado, which I love, and Claire has a funny phobia of! After the slippery customers finally sat on the rice, I was started to share some of her dislike for it, but to be fair the rest of the sushi seemed pretty easy comparatively. There was delicious thinly sliced radish, cucumber, the king prawn, scallop and teriyaki salmon.

As is customary in Japan, the food was arranged to be visually appealing. Naoko added a variety of delicious toppings for us to decorate and flavour with. One of which was Cornish Sea Salt’s Porcini mushroom mix. The Seaweed Sea Salt would make a lovely addition here too.

Sitting down to eat a lunch of the sushi Naoko made whilst making it ourselves, we were also given a bowl of steaming miso and daikon soup, flavoured with a mushroom dashi. Sven Hannson-Britt created a delicious dashi recipe using The Cornish Seaweed Co’s Kombu. I’m looking forward to interviewing him later in the week for a Tasting Britain profile.

Food copywriter Cornwall makes sushi

Eating with the eyes

Feeling replete from the wonderful meal, we got to take our makes home, in a traditional cherry blossom print plastic box.

Cornwall has such a thriving food scene, and meeting other foodies at events such as this is testament to the incredible things that happen when people get together. This week I have also been excited to hear from the folks at Bude for Food, who are getting ready to prepare for an even more epic year this year. These guys, and particularly Beth from Widemouth’s Beach House Bay, are the sort of awe inspiring social foodies who are using food to empower communities, and I’m proud to be involved in everything they do.

food writer and photographer take colourful photos

Professional writer and press manager

Best food and drink related companies in Cornwall

It’s been a busy week. Which is definitely a relief, as it means we are climbing out of dull January and looking up and out at the exciting, spring shoots of February. In my role as writer for Tasting Britain, I have arranged some wonderful reviews for hotels and restaurants in Cornwall and Devon, as we prepare for the season of busier roads, ice cream and swathes more people on the coast path.

I’ve enjoyed visiting clients in various parts of the county this week, whilst completing tasks from adept press campaigns about food and drink in Cornwall to creating content for sustainable companies, and it’s got me thinking about the amazing talent we have here in Cornwall.

With several clients in the food and drink industry, Cornwall is a place of seasons. The on-season and the off; as opposed to any dramatically defined weather related distinction. As the sea thrashes against Bude’s jagged cliffs, meeting the Devon border, and right round and down across treacherous paths and craggy cliffs; it’s a place of durability over winter. Although we have seen some delightful skies with shades of pastel layered over the horizon.

So, this week’s news relies on a good old fashioned list. Whilst I make no secret of the fact that I write for Cornish Food & Drink businesses, and therefore support them, I only choose to work with those who have an ethical and sustainable ethos.

Branding & Design

Kingdom and Sparrow

With offices in Falmouth named The Old Lemonade Factory, there is an amazing design company, who specialise in Branding of Food and Drink packaging just around the corner from me! With clients such as The Rebel Brewery, Cornish Cider and The Cornish Seaweed Company, these guys have some incredible projects on their portfolio, and have been recognised the world over as packaging design specialists.

Cornwall's branding soecialists

Expert branding has been recognised worlwide

Brewing

Black Rock Brewing

When I lived in Bristol I was surrounded by craft ale micro-batch breweries; some of which were hidden away in dungeon-esque vaults, rather like the incredible restaurant I used to work in. Anyway, these days, down in Cornwall a brand new craft ale specialist have started appearing in bars in Falmouth. Such as Black Rock Brewing. Black rock is the famous landmark helping guide enormous vessels into Falmouth’s deep, natural harbour. Their clean, IPA has been a year in the making and tastes wondrous.

Firebrand

Having gone to school in Launceston, my memories of the place tend to involve hiding at the castle and slipping through secret alleyways in order to not get caught ‘skiving’. Well, I wasn’t the perfect student back then, I’m afraid. Anyway, I visited Firebrand’s Bar and Restaurant last month, and the food was really something to write home about. My review for Tasting Britain goes live next month. But on to their brewing. With an experimental eyes these guys like to play with different brews, hop varieties and flavours.

Sustainable brands

See the disclosure above. Whilst I may work with some of these companies, I have chosen them for their similar ethics to ours, and as such wholeheartedly believe everything I write on them.

Yallah Coffee

Having spent some of my twenties on coffee farms in Nicaragua, Guatemala and Ecuador, I love the stuff Yallah are doing. They prioritise picking their own coffee overseas and roasting, packaging and selling it sustainably here in Falmouth. No messing, just straight up good coffee.

freelance writer in Cornwall fights ninja style!

One of my lesser know professional skills: machete wielding in Ecuador

The Cornish Seaweed Company

Clambering across rocks and sifting sand from seaweed is all in a day’s work for this local sustainable food company who, yes, I work for! Thee fact that seaweed is full of vitamins and a sustainable food source makes this one of the best health foods to eat, and it’s abundant right here on our beautiful coast. This year has started on a great trajectory for seaweed, and I love anything that puts Cornwall on the map.

The Posh Pasty Co

Despite having ambled around temperate biomes munching on these more than once, The Posh Pasty Co have only recently come to my attention, as a company in their own right. Like others in this section, these guys have the hat trick of being ethical, sustainable food suppliers in Cornwall.

Chocolarder

Again, yes a  company I consider friends too, Chocolarder source ethical beans, which are brought in by sail where possible. All added ingredients are 100% ethically sourced to produce Cornwall’s only bean to bar chocolate. Foraging in hedgerows for floral additions, or boosting beekeeping by using clover fed honey, Chocolarder is so much more than a chocolate producer.

 

 

 

Professional writer and press manager

Bring in a writer at the (re)branding stage

As snow wages war with sleet and rain across the country, and temperatures even on this idyllic peninsula drop to below zero, the colours in the sky present a phenomenal palette of pinks and shades of blue and grey. The first daffodils, crocuses and even snowdrops have started to appear in Cornish hedgerows and on the fields of Cornwall’s treasures: The Scilly Isles. Seasons are marked clearly in Cornwall: on-season and off-season.

For many, the on-season starts as the days get longer and warmer in April, and draw to a close some time around the October half term. As such, now many local restaurants and foodie places are taking their annual leave, in order to be refreshed when the new season starts. Some businesses in Cornwall use this opportunity to have a think about their goals and objectives for the coming year. The Blue Bar is closed for refurbishment, The seaweeders are tending to environmental needs across the seas, and pioneering companies are getting ready to launch around the spring.

As a contemporary, professional writer, it’s not rocket science to guess why I might think bringing a writer in to the process early on is a good idea. Whilst I do love my work, and seek further opportunities to work with companies to achieve greater success, I can honestly say this saves time and money in the long run. I recently became acquainted with a new copywriting service called Red Letter Ltd. They produced this wonderful piece of copy to demonstrate my point here.

Copywriting in Cornwall is fuelled by creativity

Hiring a professional saves time and money

Sometimes, trying to get the message right internally actually takes up too much of everyone’s time, which could be used on production. Choosing someone whose job it is to produce and implement great copy: through article creation, optimising the words on the site or creating a new brochure text, will save the rest of your staff time. Ultimately this saves money; allowing people to focus on their strengths.

Having recently been researching Maslow’s hierarchy of needs with reference to employee engagement as part of a marketing white paper I am creating for a client, it occurred to me that many staff members likely feel deflated when they spend ages labouring over copy, which then gets replaced by that of an expert. Hence, businesses should think ahead to the costs saved by getting an expert to tame and shape words.

A copywriter can create text expertly

Businesses can ensure staff feel valued by getting professionals to do professional jobs

The main goal of excellent copy is to make people care. Emotional connections need to be established to draw people forward towards even thinking about a sale. A copywriter knows how to use these words to establish a connection from the seed to the fruit.

Having someone help to brand, rebrand or product launch, gives you the confidence to know that each word will count, emotions will be carefully brought into alignment with business goals and your message is clear and concise.

This is what sells.

Connecting with people who are familiar with a problem, demonstrating that you can solve it, and ultimately gaining and strengthening trust that they are in safe hands.

Professional writer and press manager

Copywriters in Cornwall need a change of scene too!

OK, I am lucky enough to live on the most southerly and most diverse peninsula in England. The incredible landscape of Cornwall is woven through my prose, and in addition to its inky threads tangling into branding; it provides quirky, memorable copy from the many creative types spanning Land’s end to Launceston and Boscastle to Barripper. Indubitably, the place I call home is one of the most beautiful I’ve been to in the world.  And I’ve been to a few places. In fact, I’m in one now. Surrounded by gently flitting hummingbirds and amazing variations of butterflies, I’m in a cloud forest in Ecuador as I type.

An expert in communication, I absorb the sounds; feeding my imagination

The sights and sounds of Mindo are inspiration for any writer

When I first heard the name cloud forest I think I imagined something like you’d find at the top of the faraway tree. In many ways, Mindo is like that. It’s a paradise: toucans, quetzals and the aforementioned hummingbirds call, chirp and play amazing games in flight as dense foggy clouds hug the tops of mountains; lined with banana trees, palms and other exotic flora. The night-time chorus of crickets, cicadas, birds, geese, frogs and untold other wildlife is relaxing, bizarre and comical all rolled into one.

What does all this have to do with business? Well, it has to do with the essential properties of taking a break. I properly started Palaver Maven this year. And, as most entrepreneurs or new business owners will tell you, this meant I worked tirelessly to get it off the ground. I worked every single day. Many days for sixteen hours. Many days these didn’t seem enough. I pissed off my partner replying to work emails on romantic meals, I neglected birthdays, forgot parties and generally dedicated to my work in a commitment I had never given to anything before.

valuable content comes from being relaxed enough to strategise efficicently

Like all copywriters in Cornwall, Devon or the Outer Hebrides, I love my typewriter

I still do, of course. But the telephone ringing, and emails pinging, and the several different charity projects I had on the go eventually began to consume me. One of the reasons I’d chosen to be self employed was because I’d previously struggled with the pressures of teaching. And it all made me realise I needed to take a step back, be somewhere else and evaluate what’s important.

Time off, even the smallest amount of it, allows you to look at things with fresh eyes, and it’s allowed me to let go of control. I love words: playing around with them, reshaping somebody else’s, and creating my own. I’ve been fully immersed in speaking Spanish since I got here, and it’s made decision making for the new year all the easier. Having a distance from using English: the language I love so dearly, and shape so frequently, has blistered a new approach to it.

Whilst not all small business managers, or copywriters, can fly to Ecuador to work in the rainforest; everyone can take a step back and use the time to evaluate their goals. Everyone can find some inspiration to increase their creative output, and if you can’t: look for it. Have even 20 minutes to entirely step away from work tasks and just let your mind wander elsewhere. Listen to the video above and the gentle sounds of the forest.

If you have any marketing, writing,branding or social media related questions, please use my contact page or call 07729263818 and we can chat about what I know will work for you.

Professional writer and press manager

What are Cornish businesses doing for equality?

The living wage is now £7.65, whilst the minimum continues to fall short by an unjustifiable £1.15. I’d argue that although the Guardian claim that over a fifth of people earn under this figure: most people in Cornwall do.

Hire Cornish copywriters, web designers, cleaners and drinks providers

Cornwall has a history of hard work and innovation

Being only a small startup myself, I am committed to redressing the stark disparity of wealth I have seen in Cornwall since I grew up here. As a teenager, I slaved for 70 hours some weeks earning £3 an hour in one of the county’s popular tourist cafés. As an adult I taught children whose families were often surviving on a collective income of less than £20,000 and recently Cornwall has been pronounced the poorest area in Europe. I feel very strongly about the incredible work organisations such as Whole Again Soups, Slow Food Cornwall and The Cornish Seaweed Company carry out; empowering people within the community through food education.

As a food writer and social media maven, my role, I feel, is to help create opportunities; empowering people to start their own companies and raise their standard of living. This will come in time, but is a strong part of my business plan. I can’t do it alone. Despite having had a Florence Nightingale complex most of my life, I need the help of other local businesses.

What can local businesses do for equality?

We can buy local!

Support local businesses in Cornwall by finding local writers, designers, artists

Shop local, eat local: Cornwall

Copywriters are everywhere. And what’s great about us is that we can work remotely. However, just because I live in Cornwall, this does not mean I should be paid less to do as good a job, if not better, than my London counterparts. Local businesses should be keeping their focus on employing local people; from web designers to illustrators; from cleaning companies to drinks providers. Similarly, it means that anyone carrying out any work for me should be paid fairly. If I can achieve this on my profit margins, then big business sure as hell should be doing so. I am confident that other local businesses are doing their best to provide opportunities and support locality in our beautiful county.

I wrote recently about Cornwall’s fantastic entrepreneurial spirit. Despite this social disparity, communities work together and there are people with excellent minds and ideas innovating daily within the county.

Through supporting local, buying local and eating local, we can create our own economy down here and keep the innovative and hard working spirit of our tin toiling predecessors very much alive.

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