Professional writer and press manager

Communication is at the heart of writing

It’s not easy blowing your own trumpet is it? I find it hard! I mean, that’s kind of ironic since my job is to blow other people’s: you’d think it would be easy for me. But alas. I write blog pieces that contain ideas and strategy and tips for small businesses, to help them. Rarely do I say we got a client published in the Guardian the other day. Or we liaised with the front page of MSN Lifestyle to get our clients’ amazing work noticed.

But we do it. Silently, whilst also thinking of valuable blog posts to give hints and tips to other small businesses in the area. For example, through our monthly package with The Cornish Seaweed Company, we’ve seen them feature everywhere from BBC’s Saturday Kitchen to The Guardian Sustainable Business section. Chocolarder have been in the Spring edition of Home and Garden, as well as Delicious having profiled recently, and many other exciting things happening.

Seaweedguardian

As a business, content is not good enough.

Seems an outlandish statement for a freelancer in Cornwall and Devon, right? I mean a good half of my week is dedicated to writing content for companies. But what I mean is that being content with erm content isn’t good enough. It needs to be exciting, engaging and shareable in order for it to provide a high ROI.

Every single expenditure you make on behalf of your business needs to be quantified; hence some companies are hesitant to outlay money for content marketing, PR and communications.

Yet, this element is essential to getting your message heard. You need to have faith that you’re choosing a content writer who prioritises ROI. Much of my week is dedicated to helping promote other businesses, via social media channels and article creation, and by weaving a network of contacts to hold clients together and increase outreach.

Freelance writer with ROI in mind

Content writing needs to evidence ROI to be justified

Initially, upon launching my career as a freelancer, I had a steady flow of clients, and spent days writing articles and white papers; living out my dreams of just playing with words all day. But, like you, a time came when I had to find a way to expand my client base. Here, I learnt the key role communication has in business.

 

 

 

Communications is as the heart of good writing

Some client news stories my packages have helped

You can be making the best product or service, but the world needs to know about it. This is best managed through a series of communications. I mostly use twitter, blogging and press release for myself, and offer packages involving these from just £150 per month. The ROI of this helped one client’s sales quadruple as a result of the work. So the ROI on £150 a month was in excess of 10 times the expenditure.

I have produced content that has wowed big companies in London: from Innocent drinks to Thompson Holidays, and Tasting Britain. However, I am a Cornish girl who is passionate about our beautiful county and enjoys finding communication solutions for local businesses.

 

The power of words is not enough: they need to be communicated to the right audience as well. And this is my job. To discuss how content, copy, white papers or PR & s

ocial media can help raise your profile, give me a call today on 07729263818. Or use my contact form to drop me a line.

Professional writer and press manager

Pitching a press release (by a freelance writer)

As a freelance writer, there are many projects I write for. From Robotics to Speech and Language Therapy, and from food and health to climate change and coppicing. However, having worked my way up from pot washer to head chef, head waitress and many other food related positions, I am happy to say I am also a freelancer who specialises in food and drink in Cornwall.

Last week was a great week for being a food writing freelancer because I visited loads of places, including Quicke’s farm in Devon. Mary Quicke is one of the most inspirational people I have met. Her face lit up when I asked whether looking after her staff was important to her and she replied that she wanted to give people wings. This is one of the reasons I started working with small businesses. I know the passion that people put in and you’re putting all the effort into creating amazing products, I want other people to know about how great they are.

freelance writer for food and drink in Cornwall

Freelance press release writing gets results

 

One of the best ways to do this is by writing press releases and conducting press campaigns and establishing good press relationships. At the start I didn’t understand the importance of this, and cringe-ably used a kind of say and spray technique.

Often blasting news at over 1000 poor journalists and bloggers, I can assure you, does not make you popular.

So before you even send the thing, spend time creating a bespoke list of press contacts. People who are genuinely interested in what you might have to stay. It takes time, but this is the beauty of enlisting an expert press release writer. They’ll know who might publish, and how to get the results you want. Otherwise a good place to start is by finding reporters who have previously written about your subject, and approaching them.

But here’s the secret to that…

Ascertain a budget prior to contacting. Know what your budget is and how much, if any, you’re going to spend on advertising. Many publications will offer you space for advertising. If you aren’t going to consider this, you’d be well advised to make it clear in your pitch.

Copywriter in Cornwall specialises in press release

Putting a bit of personality in a pitch helps

 

And the pitch.

That terrifying moment that could make all the difference between your release being read or deleted.

For what it’s worth, there are ways to make the pitch work for you. It’s predominantly dependent on understanding how your news is going to benefit that publication, or even particular journalist. Wherever you can, refer to a related story or angle previously covered, to put your idea into context.

Don’t be afraid to be friendly!

You’re pitching to another human, so write as such. I often report what I can see from my window. I’m sure this isn’t thrilling, but rather it makes the connection of being a real person, experiencing real life. Which is priceless through so much digital, clinical, impersonal fluff.

Freelance writer in Cornwall

Then again some of our views are amazing in Cornwall

Don’t use any hyperbole either. Just chat like you would to a friend, outlining why you think the release might be useful to them.

Offer to help if they need anything more, and then sign off.

So ultimately the key is to be personal, be friendly and be helpful. And that’s all. If you’d rather pass it over to someone who’s been there before, give me a call or drop me a line.

Cheers!

 

Lx

Professional writer and press manager

Bring in a writer at the (re)branding stage

As snow wages war with sleet and rain across the country, and temperatures even on this idyllic peninsula drop to below zero, the colours in the sky present a phenomenal palette of pinks and shades of blue and grey. The first daffodils, crocuses and even snowdrops have started to appear in Cornish hedgerows and on the fields of Cornwall’s treasures: The Scilly Isles. Seasons are marked clearly in Cornwall: on-season and off-season.

For many, the on-season starts as the days get longer and warmer in April, and draw to a close some time around the October half term. As such, now many local restaurants and foodie places are taking their annual leave, in order to be refreshed when the new season starts. Some businesses in Cornwall use this opportunity to have a think about their goals and objectives for the coming year. The Blue Bar is closed for refurbishment, The seaweeders are tending to environmental needs across the seas, and pioneering companies are getting ready to launch around the spring.

As a contemporary, professional writer, it’s not rocket science to guess why I might think bringing a writer in to the process early on is a good idea. Whilst I do love my work, and seek further opportunities to work with companies to achieve greater success, I can honestly say this saves time and money in the long run. I recently became acquainted with a new copywriting service called Red Letter Ltd. They produced this wonderful piece of copy to demonstrate my point here.

Copywriting in Cornwall is fuelled by creativity

Hiring a professional saves time and money

Sometimes, trying to get the message right internally actually takes up too much of everyone’s time, which could be used on production. Choosing someone whose job it is to produce and implement great copy: through article creation, optimising the words on the site or creating a new brochure text, will save the rest of your staff time. Ultimately this saves money; allowing people to focus on their strengths.

Having recently been researching Maslow’s hierarchy of needs with reference to employee engagement as part of a marketing white paper I am creating for a client, it occurred to me that many staff members likely feel deflated when they spend ages labouring over copy, which then gets replaced by that of an expert. Hence, businesses should think ahead to the costs saved by getting an expert to tame and shape words.

A copywriter can create text expertly

Businesses can ensure staff feel valued by getting professionals to do professional jobs

The main goal of excellent copy is to make people care. Emotional connections need to be established to draw people forward towards even thinking about a sale. A copywriter knows how to use these words to establish a connection from the seed to the fruit.

Having someone help to brand, rebrand or product launch, gives you the confidence to know that each word will count, emotions will be carefully brought into alignment with business goals and your message is clear and concise.

This is what sells.

Connecting with people who are familiar with a problem, demonstrating that you can solve it, and ultimately gaining and strengthening trust that they are in safe hands.

Professional writer and press manager

Setting business resoultions

So, I implemented a much needed hiatus from updating over the Christmas period. Catching up on real life and hanging out with friends and family can be an all too distant memory for many other small business managers like me!

I’m not a massive fan of resolutions, since so many people set wishy-washy goals without achievable steps. Myself included. This year, to save me from tears, I’m focusing on goals that are attainable.

Seasonal dust beginning to settle, we welcome what I believe in the rest of the country to be a wintery cold new year. Down here in Cornwall it’s still been a respectable 8° at its lowest, most of the time. Apart from the 2 days of ground frost, which excited me so much I actually got my camera out to photograph its glittering beauty.

winter frosts resemble new beginnings in business

Crisp content glitters like the frost of winter

Last year, I focused on one resolution: to write more. Crikey! I don’t think I could have expected this to be fulfilled with quite the ferocity it was. Some weeks producing over 10,000 words of content for just one client, and adding to that heaps of calls, emails and meetings. Still, I achieved it, due to its simplicity.

So what resolutions can small business owners make, and stick to in 2015?

Outsource

Whether it’s accounting, content creation or social media; weed out the aspects of progression that are time consuming and outsource them to an expert. Generally, this means they will spend a focused amount of time, which is likely to be much less than you, on achieving goals within that area. Outsourcing is the first step towards progressing because you’re focusing your own time elsewhere.

 

Having recently acquired several new clients, I am excited to see that more and more small companies are understanding the value of outsourcing a multi-skilled writer. Building case studies, content and even branding and marketing strategies for different companies allows my clients to do what they do best, and gives me the same opportunity.

Remember to schedule relax time

So, OK right now after having had some time off, you can see how vital that time is. Productivity, motivation and enthusiasm are all restored with lashings of resilience if you allow yourself to enjoy some time off. It’s simple, and yet so many of us are forgetting to do it. Hopefully the inevitable rest many of us have managed to glean over the festive period reminds us of the importance of this!

Commit to Content

I know: it’s easy for me to say. Indubitably, large companies have all got this underway now. Producing excellent content is a strategic endeavour, which brings with it a range of benefits, ultimately resulting in the same thing: more sales.

Boosting organic SEO, developing trust relationships and demonstrating your authority within your field; content creation is a game changer for anyone whose business has an online element. Which should be almost everyone in 2015!

Excellent on brand writing will raise your profile

A successful media campaign yields impressive results

Promote your business

Whether you have a budget for advertising or prefer to carry out an email marketing campaign, make a commitment to a consistent promotion, so people know you’re still there: offering them a solution to their problems.

Through regular interaction on social media, we have seen The Cornish Seaweed Company’s exposure raised significantly through appearing twice on Saturday Kitchen. This has not happened overnight but rather through regular promotion and contact with a relevant audience. It’s a similar story with Chocolarder who sold out of all stock this Christmas due to massive press exposure from our campaigns.

However you choose to do it: from flyer drops to social media or through press release and blogging, decide on a strategy and implement it. Sales for one of my clients have increased by more than 5 times.

Essentially breaking your goals down into bite size chunks and working through them empowers you to feel like you have achieved something.

Anyway, I’m still getting my head around this whole getting back to work thing. And it’s Sunday and the kettle’s boiled. Happy new year.

Professional writer and press manager

Can your brand afford not to have a professional handling social media?

Clearly intended to invite controversy, the title of Steve Farnsworth’s article Is Social Media Beyond A Public Relations Professional’s Skill Set is pretty effective at producing clickbait.  And that’s its intention. Any article’s intention is to inform people of its angle, but more importantly to incite a reaction: igniting enquiry. I was no rebel for resistance when I saw this little gem early this morning.

Having actually read his article, and the article that incited him to write it, it transpires that I agree entirely with both articles’ premise, and wish now to contribute my own opinion on the relationship between being a PR professional and managing clients’ social media accounts.

Weaving together a raft of skills gained, from marketing to content creation, from social media to journalism and everything in between; it’s the job of a PR professional to create brand messages that are seen by the public. Be that in 140 characters via twitter or an extended blog post about the latest news, and company developments; everything counts as content, and everything creates a dialogue between your brand and the public.

By opting to choose a professional in modern PR, you should find someone who is able to strategise your social media usage, ensuring they:

  • create targeted, insightful content to appeal to a wide audience of prospects
  • educate and inspire both existing customers and prospects to engender trust and build a culture of respect for the brand’s authority
  • generate targeted leads and new sources for lead generation through engaging relevant prospects
Expert content creation is linked with social media

PR Professionals need to wear the hats of experts in marketing and social media today

PR, like SEO, content creation and arguably sales and marketing in general, is a movable feast. Particularly in the digital area. It’s a long lasting relationship that incorporates all kinds of skills and knowledge, which change daily.

Like mighty oaks on a still night, the principles are unbending: you want to increase exposure, focusing on targeted prospects, present a positive public image of the company and build trust relationships. But where PR has changed is that it’s interlinked with content creation. And it’s essential now to offer value to prospects and existing clients. This often happens in the form of linking content marketing to social media. And to being available on social media channels to answer questions and develop dialogue.

For example, embedded into my work with Chocolarder and The Cornish Seaweed Company, is recipe creation to engage prospects. This is giving people who are interested in the product something for free. They don’t have to use Chocolarder chocolate or Cornish Seaweed to create the recipe. It’s personal choice. However, since many people have also read the copy in the About Us section, and interacted via social media, the majority have a vested interest in the ethos of the company and will choose their product.

Giving prospects something valuable to take away

Content creation includes recipes

The result is that by giving people a valuable product, albeit free recipes or advice, you strengthen your position as an authority on the subject, whilst also creating desire through subtle marketing. Gone are the days of the hard sell, with individuals preferring to invest in companies who create a feeling.

It stands to reason then, that the same person who is creating the tone of voice across all channels –  blogs to brochures, and pins to tweets – ought to be responsible for managing PR campaigns. So in retort to Farnsworth’s question: A PR professional is more than qualified to manage social media. So long as they’re forward thinking, modern professionals who understand the evolutionary and fluid nature of all things digital. Preferably with an online portfolio demonstrating a varied toolkit to draw from.

I can offer content management and brand development across all channels, including PR campaigns or management.

Some of my clients choose to outsource my services, and for others I have an in-house role. How much or little involvement you wish me to have depends entirely on your business, your budget and your preference. If you want me to suggest ideas; I’m full of them. However, I’m also pretty well qualified at just converting words into stories.

To have a chat about any of this, please feel free to call 07729263818 or email me laura[at]palavermaven.co.uk.

Professional writer and press manager

Copywriters in Cornwall need a change of scene too!

OK, I am lucky enough to live on the most southerly and most diverse peninsula in England. The incredible landscape of Cornwall is woven through my prose, and in addition to its inky threads tangling into branding; it provides quirky, memorable copy from the many creative types spanning Land’s end to Launceston and Boscastle to Barripper. Indubitably, the place I call home is one of the most beautiful I’ve been to in the world.  And I’ve been to a few places. In fact, I’m in one now. Surrounded by gently flitting hummingbirds and amazing variations of butterflies, I’m in a cloud forest in Ecuador as I type.

An expert in communication, I absorb the sounds; feeding my imagination

The sights and sounds of Mindo are inspiration for any writer

When I first heard the name cloud forest I think I imagined something like you’d find at the top of the faraway tree. In many ways, Mindo is like that. It’s a paradise: toucans, quetzals and the aforementioned hummingbirds call, chirp and play amazing games in flight as dense foggy clouds hug the tops of mountains; lined with banana trees, palms and other exotic flora. The night-time chorus of crickets, cicadas, birds, geese, frogs and untold other wildlife is relaxing, bizarre and comical all rolled into one.

What does all this have to do with business? Well, it has to do with the essential properties of taking a break. I properly started Palaver Maven this year. And, as most entrepreneurs or new business owners will tell you, this meant I worked tirelessly to get it off the ground. I worked every single day. Many days for sixteen hours. Many days these didn’t seem enough. I pissed off my partner replying to work emails on romantic meals, I neglected birthdays, forgot parties and generally dedicated to my work in a commitment I had never given to anything before.

valuable content comes from being relaxed enough to strategise efficicently

Like all copywriters in Cornwall, Devon or the Outer Hebrides, I love my typewriter

I still do, of course. But the telephone ringing, and emails pinging, and the several different charity projects I had on the go eventually began to consume me. One of the reasons I’d chosen to be self employed was because I’d previously struggled with the pressures of teaching. And it all made me realise I needed to take a step back, be somewhere else and evaluate what’s important.

Time off, even the smallest amount of it, allows you to look at things with fresh eyes, and it’s allowed me to let go of control. I love words: playing around with them, reshaping somebody else’s, and creating my own. I’ve been fully immersed in speaking Spanish since I got here, and it’s made decision making for the new year all the easier. Having a distance from using English: the language I love so dearly, and shape so frequently, has blistered a new approach to it.

Whilst not all small business managers, or copywriters, can fly to Ecuador to work in the rainforest; everyone can take a step back and use the time to evaluate their goals. Everyone can find some inspiration to increase their creative output, and if you can’t: look for it. Have even 20 minutes to entirely step away from work tasks and just let your mind wander elsewhere. Listen to the video above and the gentle sounds of the forest.

If you have any marketing, writing,branding or social media related questions, please use my contact page or call 07729263818 and we can chat about what I know will work for you.

Professional writer and press manager

How did I get onto the front page of Google for ‘Copywriter in Cornwall’?

Carving ornate oceanic clefts to beguile his mistress, the pufferfish seeks to let the world know humans aren’t the only ones impressed by ‘culture’. Today, we walk the landscape of a world where we’ve never had such an easy way to be powerful communicators ever before. As whistling and clicking languages evolved into complex grammatical systems, we now saturate the fibres of the internet with these snippets of culture.

Investing in crafted content yields a high ROI

Primarily focusing on high quality content, SEO’s landscape is changing

Proving that the landscape of SEO has really changed; in just 2 months I have managed to use expert communications and copywriting alone to secure a spot on the front page of Google. In saying secure, I mean ‘hesitantly hover’ and in saying communication and copywriting, I am not denying that I have acquired some SEO skills. I just mean: if I can do it, then so can you. My seaweed harvesting, cutting and drying clients are enjoying similar exposure. So I’m going to share with you some of the ways I’ve done things, to help your brand too.

Start local

Purely focusing on high value content will help your brand get recognised

If you type copywriter Cornwall into Google, you will see my name!

Having grown up in Cornwall, and spent over 25 of my 34 years here, I am aware that the place is small when compared with other counties up and down our island. My work is not limited to Cornwall. I liaise daily with people from Penzance to Aberdeenshire and Narbeth to Norfolk; plus many overseas folk too. However, the population density of Cornwall has made hitting the top spot here easier than when I lived in Bristol.  Once clients start recommending you to others, you’ll soon acquire wider connections.

Care about your content, and make readers care too

Expertly written and high value content is the most valuable thing you can invest in. I don’t mean financially. Although, by all means hire me to write for you, or have someone in-house do it; but, be it in time or money, this expenditure will have the most impressive ROI. Patiently tending to the science and flavour notes of roasting, winnowing and making his own chocolate, Mike from Chocolarder and I have some lengthy conversations to ensure we get his message right across his communications. Mike cares about his content, I care about words and it makes his followers care about his brand. His sales have recently quadrupled, due to implementing an integrative strategy in his marketing.

Harness the behemoth that is the media

Whether it’s announcing a new product or partnership, giving an expert opinion on a news piece, or publicising a forthcoming event: use the media to get your name out there. I met a guy through the amazing internet lift-sharing phenomenon blablacar who gave me this bit of advice: drench the media. He had met a DJ who loved Lana Del Rey, decided he wanted to work with her and managed it; through soaking social media sites with links to his stuff. This collaboration, of course,catapulted his career. When used correctly, the media and the press release act as validations of your authenticity. Particularly when they come from high quality sources, such as authority newspapers.

Understand linking

In saying this, I have not spent any money on backlinks, nor have I really traded them. I have guest posted, and asked others to guest post for me: to give a different perspective, or talk about a different theme. This still prioritises content, as I have only asked people whose writing I know is of a high quality, and interest to give value to my readers. However, something I only learnt this summer is how to use linking effectively.

If you look at the anchor phrases (the words in red) used in any of the links in this article, you’ll see they generally explain what something is, or does, as opposed to just stating its name. What this does is links the keywords to the site: strengthening their potency.

Using pictures breaks up the text

Pictures offer high value content to readers

Picture tags

Another thing I have figured out only recently is that Google likes pictures. That’s probably because my friend, editor, and expert writer Jack ‘Koukouvaya’ Oughton said that exact phrase to me when giving me editorial guidelines for my Tasting Britain submissions. When you add pictures to your posts: not only do they look better, but actually you get to give descriptions, which usually naturally emphasise your key words.

In both my life and my writing, I like everything to be as natural and organic as possible. And somehow following these steps has helped me reap the rewards. I deplore bragging, but am telling the truth when I say if I can do it, so can you.

If you do want some advice or consultancy on getting your brand noticed, call me for a chat or drop me an email. But be warned: I love chatting! It’s what Palaver Maven means!

pa·lav·er: Idle chatter. Talk intended to charm or beguile.
ma·ven : A person who has special knowledge or experience; an expert

07729263818 or laura(at)palavermaven.co.uk.

Professional writer and press manager

How content changes can help you get noticed

Whoosh! How on earth did it get to be November? And an unseasonably mild mid November at that?

It’s not you: it’s me

Content has really changed over the last few years.

What used to be a mandatory part of a website; reserved for keyword stuffing and announcing tidbits of company news, has suddenly become the game changer that can propel your company forward into the homes of the masses. Better yet, like a garden, a relationship and, theoretically a bank account; the more you put in, the more you will get out.

Content is a sure-fire way to grow. And the way that it’s changed means there has never been a better time to release bits of content throughout the many digital channels; building your brand’s online presence. The most exciting by-product of this is engaging with people who have a genuine interest in your product, service or company.

I recently posted about the ubiquity of content. It is everywhere and in everything your brand creates and sends out. From a photo of the prototype, or the methods and processes used along the way; to the finished product and everything you communicate about it afterwards.

Making waves via social media make content accessible

Effective content marketing starts with ripples

Testing the waters

As you intrepidly dip your toes into the creative waters, beginning to experiment with what’s out there and what works; you might make mistakes. The same way that rockpools can hide tiny crabs, the internet can hide theses pitfalls. But it never stops rockpooling from being fun! Advice columns throughout the business and entrepreneurship communities implore you to be specific with content, but this takes time, and experimentation, and a little bit of magic. Facebook, twitter and other social media platforms have their own in-built analytics, which allow you to track response and engagement with followers.

This way you can identify trends in popularity and respond with more of the same. This post by B2B explains what to look for and how to look for it in greater detail; but, put simply, whatever generates the most engagement and the most sales, leads and meetings is your bread and butter.

When ripples become waves

Honing this down to a strategy for getting noticed involves tenacity, sagacity and diversity in digital methods. It involves being open. It involves being social. The power of twitter is demonstrable by the recent successes we have seen with client work. As Christmas approaches, sales have increased at an astonishing rate for two of our most treasured clients: authentic artisan bean-to-bar chocolatiers from Penryn, Chocolarder and sustainable, ethical seaweed harvesters The Cornish Seaweed company. Where having articles in certain publications may have created ripples; passing these around through social media will make waves.

creating waves in the social media indusrty

After the storm comes focus and strategy

The way content has changed recently only serves to make it easier for brands to produce and distribute it; building relationships, building trust and building impact.

If you’d like to discuss how a strategy could be implemented  to help raise your exposure, and therefore sales, please get in touch to discuss your needs. From general copy to press releases and bespoke packages: no undertaking is too big or small and you are under no obligation.

Professional writer and press manager

Why Social Media is Vital to Your PR Strategy

Blustery winds and the onomatopoeic sounds of leaves started November, which seems to be rushing by in a whirlwind of excellent and yet crushing marketing campaigns; gearing up for Christmas. This years’ #FollowTheFairies campaign has been nothing short of excellent in terms of representing the exact post I had scheduled for this week. It portrays the dichotomy of our lives in glittering glory.

content trends rise and fall

Brands in Cornwall can reach anywhere in seconds with social media

One of the things I’ve learned in my varied life as a teacher, chef and now writer; is that people will always be talking about you.

Back in the 80s when we just told our friends what we thought about someone or something, it had an effect on things within a certain locale. But obviously through social media these thoughts and opinions can spread far and wide. Word of mouth is powerful, and now it’s never been easier to digitally let words out of your mouth or off your fingers and across the mosaic of wires we call the internet.

This cascade of chatter, like the November seas, has its rises and falls.

 

As the name Palaver Maven was intended to suggest; I’m an expert in creating chatter. And I love to do this across all channels. Since I initially tried to reject it in the early 2000s, the rise of Social Media has been exponential. In recent years, I embrace it as wholeheartedly as I did the rebrand of Opal Fruits. I mean it took me time, but it grew on me.

Social media, of course, gives people another platform to talk about you.

Or your brand.

And now they can do some real damage if they want to, or help to create a buzz. If someone mentions your brand on any social media, it’s going to get picked up by other users of that platform.

Conversations, allegations, accidents, or emotional experiences can spread as easily as water from behind a dam. And not only that, but they can reach further and wider than Brunel could have ever perceived.

Pretty much once they’re out there, these soundbytes, snippets of opinion; you have no control in the matter.  If your company is not harnessing the extreme power of social media in today’s world, then you are missing valuable conversation with not only customers, but prospective ones. Of not only answering queries as they come up, but also celebrating the great stuff. Admitting the errors. Of making followers active.

These days, people trust social media more than other forms of marketing. It’s a friendly place. It’s an arena for real people to emote about what they like or dislike. What’s funny; their views on current affairs.

What about the magic and sparkle?

The reason this post links so well with the #FollowTheFairies campaign is that the small acts of ‘kindness’ exhibited by the fairies, were reported by local news; quite the way a traditional press release might be. However, that hashtag incited many people to create ongoing murmurations online and suddenly: we knew who the fairies were. In some ways we’re disappointed to know that the magic has gone. In the same way we did with the fairies, we want to believe.

By now, be it through local press or online presence, or often a combination of the two, people have helped to endorse the fairies and what they are doing. This is why social media use and strategy needs to be an integrative part of your business’ marketing plan.

An endorsement on social media is free advertising.

More than content with my Michel Roux Jr chat

Being endorsed by a celebrity can change things over night for brands

Because it takes no more than the click of a button: it’s easy to endorse a brand. Positively or negatively.

When working on a press campaign recently, a little bit of interaction with a celebrity chef increased my clients’ site activity; sales; and responses from ‘traditional’ press. Having seen the brand pinged about via twitter and other social sites, it was beginning to feel ubiquitous; rapidly increasing followers.

 

 

 

 

To talk over branding or content ideas with a Palaver Maven, please subscribe by leaving your email in the box below, call or fill out the contact form.

Professional writer and press manager

What are Cornish businesses doing for equality?

The living wage is now £7.65, whilst the minimum continues to fall short by an unjustifiable £1.15. I’d argue that although the Guardian claim that over a fifth of people earn under this figure: most people in Cornwall do.

Hire Cornish copywriters, web designers, cleaners and drinks providers

Cornwall has a history of hard work and innovation

Being only a small startup myself, I am committed to redressing the stark disparity of wealth I have seen in Cornwall since I grew up here. As a teenager, I slaved for 70 hours some weeks earning £3 an hour in one of the county’s popular tourist cafés. As an adult I taught children whose families were often surviving on a collective income of less than £20,000 and recently Cornwall has been pronounced the poorest area in Europe. I feel very strongly about the incredible work organisations such as Whole Again Soups, Slow Food Cornwall and The Cornish Seaweed Company carry out; empowering people within the community through food education.

As a food writer and social media maven, my role, I feel, is to help create opportunities; empowering people to start their own companies and raise their standard of living. This will come in time, but is a strong part of my business plan. I can’t do it alone. Despite having had a Florence Nightingale complex most of my life, I need the help of other local businesses.

What can local businesses do for equality?

We can buy local!

Support local businesses in Cornwall by finding local writers, designers, artists

Shop local, eat local: Cornwall

Copywriters are everywhere. And what’s great about us is that we can work remotely. However, just because I live in Cornwall, this does not mean I should be paid less to do as good a job, if not better, than my London counterparts. Local businesses should be keeping their focus on employing local people; from web designers to illustrators; from cleaning companies to drinks providers. Similarly, it means that anyone carrying out any work for me should be paid fairly. If I can achieve this on my profit margins, then big business sure as hell should be doing so. I am confident that other local businesses are doing their best to provide opportunities and support locality in our beautiful county.

I wrote recently about Cornwall’s fantastic entrepreneurial spirit. Despite this social disparity, communities work together and there are people with excellent minds and ideas innovating daily within the county.

Through supporting local, buying local and eating local, we can create our own economy down here and keep the innovative and hard working spirit of our tin toiling predecessors very much alive.

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