Creative Blogger

The excellent wildlife photographer and lover of all things sustainable, Nick Waddington has (perhaps) charitably nominated me for a Creative Blogger Award; a tag encouraging us word wranglers to share some personal info and get to know each other better. We e-meet and tweet and sometimes retweet, but do we ever know who we’re chatting to, and who they really are.

The Rules

Thank the person who nominated you and include a link to their blog.
Share five facts about yourself.
Nominate ten bloggers and link to their blogs.
Notify the bloggers you included.
Keep the rules in your post so that your nominees know what to do.

Five Facts About Me

food writer in Cornwall

The sense of calm I feel being by the water is unparalleled

Intrigued by the concept of psychogeography, I feel a connection with each place I inhabit, no matter how long or short the time is. One of my favourite places in the whole world is being by the Helford river. I’ve lived on Isla San Cristobal in the Galapagos archipelago for a few months to do a conservation project, and I have taught in the Spanish mountains and Japan. Nothing feels quite as relaxing as being close to home and the gentle bobbing of boats.

Writing about food and drink and Cornwall

Even when its moody, Cornwall is beautiful

 

For most of my life, my motto has been “If you’re not living life on the edge, you’re taking up too much space.” And this fits with the situationist perspective of doing things that make us uncomfortable, in order to become spiritually enriched. Hence, my whole life I’ve taken risks. At 35, ‘the edge’ these days relates more to my work. Feeling the fear and forging ahead. This ‘risk-taking’ has been at the forefront of all of the exciting things that have happened in my life.

 

Cornwall is foodie heavenPassionate about animals, it’s no secret that my cat is my best friend. I wrote to John Major when I was little about the fox hunting ban, just as I have written to my local MP Sarah Newton. Who has not responded, incidentally. I avoid the Grand National and other ‘sporting’ events that endanger animals, and am committed to ethical and sustainable brands, marine conservation, and strive for being carbon neutral. After going to Uni at the age of 27, one of my proudest moments was being chosen to work with a client because we care about the same issues.

I sometimes think I live in a ‘green bubble’. I was so sure that this election, the Greens were going to be given the coverage they deserve, and that people would make a conscious decision to look to our future. This is because I am fortunate enough to know a lot of people with the same view point as me. My worry for the future is definitely the overpopulation and incessant consumerism.

May Bank Holiday Cornwall food and drink

North Cornwall sunset – a brighter future?

For the future, I hope people will continue to learn and understand the importance of looking after others, and taking steps toward lowering carbon.

If you have the time why not tell us about you?

mamamifsud.com

budgetfoodmummy

dirtydishesandcornishdreams

Ninjakillercat

Britton Loves

Charlestown Vintage

Tin & Thyme

A Cornish Mum

Green Tinking

Professional writer and press manager

Bank holiday weekend foodie fun in Cornwall

I have basically been skiddling about this week, ridiculously busy meeting new clients, and working on an amazing press campaign for a client and through all of it, I can’t stop hearing about cool stuff happening!

I have compiled some of it in a list on Tasting Britain, but since then I have heard so much more that I thought (having not posted anything for a while, that now is the right time to impart my food & restaurant in Cornwall knowledge and let others know about the amazing variety of events in Cornwall this weekend.

I had the fortune to go to a forage and feast event at the Gurnard’s Head last Friday, with Caroline Davey from the Fat Hen Cookery School. These events happen a couple of times a year, with Caroline also doing her own incredible courses throughout the year. Anyway, enough of my rambling about that, the full review will be coming up on Tasting Britain.

Events in Cornwall food and drink

West Cornwall

I did hear a lot about Don’t Wake the Fish, which is an event happening in the wonderful gardens of the Gurnard’s Head this weekend. It is a folky collection of amazing craft ales from various brweries around the county; a BBQ and lots of lovely music!

Now in its fourth year it has already gathered quite a following as being the antithesis of larger commercial festivals. Food will be provided by James Strawbridge in collaboration with The Gurnard’s Head and there will also be a barbecue (the restaurant will be open as normal).
There will be activities for the all the family including face painting, pot throwing, a Pucket tent and traditional garden games. The music schedule is as follows:
Saturday
2pm- Pensans Morris Dancers
4pm- Frankie Davies
6pm- Johanna Graham Quartet
8pm- Cahooty
10pm- Black Friday
Sunday
2pm- Abi Jade
4pm- Stone Roots
6pm- The Hoodle
8pm- The Odd Folk
10pm- The Sandy Acre 7

South Coast Mid Cornwall

On Sunday, in Penryn is I Fought the Lawn. This is another small and very localised festival, which is aligned with the Penryn Arts festival; wherein some excellent local bands will be playing to a predominantly Penryn-ian crowd. But those in Falmouth should hop along too, in support of the amazing arts scene in the area. There will be a bar and music, and as such the event caters to the whole family. Perfect for a bank holiday.
Penryn food and drink festival
Speaking of Falmouth, the Quayside pub is reopening this weekend after a massive refurb, and as such has loads of new ales and beers sourced locally on tap. With some of the best views in Falmouth, this relaunch will also see a new menu of locally sourced food at the Quayside.
Food and drink in Cornwall

Locally sourced food in Cornwall

A Beer and cider festival in Mullion is also happening over the bank holiday weekend. Mounts Bay Inn will host their annual whitsun holiday event, where many local ales and ciders will be on sale, and there will be local live music too. Plus I have read that they have got fresh local lobster on the menu! Woo hoo!
A truly amazing sounding event is happening over at Carlyon Bay; A pop up fine dining event, serving oysters and a variety of lovely drinks. Right next to the divine Sams on the Beach, this event will be on Crinnis Beach, and actually runs from tomorrow 22nd – 29th May. Reservations can be made for indoor tables, but people can also choose to rock up and eat, drink and have fun out on the beach.
food and drink in Cornwall

Oysters from Cornwall

It’s also the beginning of the Fal River Fest, which promises to be an excellent host too foods and craft beers, drama arts and much more. Activities include all sorts of water based activities from sailing to swimming. With lots of delicious eating at the food and craft market at Falmouth’s events square, and a wild food walk in St. Mawes on the 28th with expert Rachel Lambert.

North Coast Mid Cornwall

Tonight Retallack Resort and Spa are hosting the FREE! launch of their new Wake Park. To celebrate opening a further action and adventure attraction, Retallack are hosting a launch night with all sorts of exciting prizes and promotions. There will also be pro wakeboarding demonstrations with DJs and bands performing and a fish and chip feast by former Master Chef winner and revered chef James Nathan. Such a friendly man!

Fun for all, they have created a children’s sand play area plus a farm shop supplying everything from buckets and spades for playing in the faux beach to DIY BBQs and burgers to cook on them!

To keep the beachy vibe, there will be loads of other activiteis at Retallack beach, such as volleyball, outdoor table tennis, fishing lessons and extreme beach fitness classes.

From 6pm tonight!

North Cornwall

The 9th Bude and Stratton folk festival is taking place this weekend too. My old stomping ground, this will be an excellent place to enjoy food, drink and folk! Accompanied by my brotherfromanothermother, Jim Causley will be playing at the folk festival in Bude as part of the line up. Running from the whole bank holiday weekend: 22nd-25th May. Incredible food and hospitality, and some of the best sunsets can be seen from Beach House Hotel at Widemouth Bay, which we think is well worth a visit.

May Bank Holiday Cornwall food and drink

North Cornwall sunset

 

There’s almost certainly more to be getting on with this weekend and the weather does look as if it will be a little on the cool side, but without too much rain, generally speaking.

 

Whatever you’re doing in Cornwall, enjoy the amazing food and drink Cornwall has to offer!

Professional writer and press manager

Communication is at the heart of writing

It’s not easy blowing your own trumpet is it? I find it hard! I mean, that’s kind of ironic since my job is to blow other people’s: you’d think it would be easy for me. But alas. I write blog pieces that contain ideas and strategy and tips for small businesses, to help them. Rarely do I say we got a client published in the Guardian the other day. Or we liaised with the front page of MSN Lifestyle to get our clients’ amazing work noticed.

But we do it. Silently, whilst also thinking of valuable blog posts to give hints and tips to other small businesses in the area. For example, through our monthly package with The Cornish Seaweed Company, we’ve seen them feature everywhere from BBC’s Saturday Kitchen to The Guardian Sustainable Business section. Chocolarder have been in the Spring edition of Home and Garden, as well as Delicious having profiled recently, and many other exciting things happening.

Seaweedguardian

As a business, content is not good enough.

Seems an outlandish statement for a freelancer in Cornwall and Devon, right? I mean a good half of my week is dedicated to writing content for companies. But what I mean is that being content with erm content isn’t good enough. It needs to be exciting, engaging and shareable in order for it to provide a high ROI.

Every single expenditure you make on behalf of your business needs to be quantified; hence some companies are hesitant to outlay money for content marketing, PR and communications.

Yet, this element is essential to getting your message heard. You need to have faith that you’re choosing a content writer who prioritises ROI. Much of my week is dedicated to helping promote other businesses, via social media channels and article creation, and by weaving a network of contacts to hold clients together and increase outreach.

Freelance writer with ROI in mind

Content writing needs to evidence ROI to be justified

Initially, upon launching my career as a freelancer, I had a steady flow of clients, and spent days writing articles and white papers; living out my dreams of just playing with words all day. But, like you, a time came when I had to find a way to expand my client base. Here, I learnt the key role communication has in business.

 

 

 

Communications is as the heart of good writing

Some client news stories my packages have helped

You can be making the best product or service, but the world needs to know about it. This is best managed through a series of communications. I mostly use twitter, blogging and press release for myself, and offer packages involving these from just £150 per month. The ROI of this helped one client’s sales quadruple as a result of the work. So the ROI on £150 a month was in excess of 10 times the expenditure.

I have produced content that has wowed big companies in London: from Innocent drinks to Thompson Holidays, and Tasting Britain. However, I am a Cornish girl who is passionate about our beautiful county and enjoys finding communication solutions for local businesses.

 

The power of words is not enough: they need to be communicated to the right audience as well. And this is my job. To discuss how content, copy, white papers or PR & s

ocial media can help raise your profile, give me a call today on 07729263818. Or use my contact form to drop me a line.

Professional writer and press manager

Perfectly Content: A Brand Love story

Remember the early stages of falling in love? The quickening heart, the pervasive thoughts, and the butterflies in your tummy?

Does your brand inspire that kind of excitement in your audience?

The trope of marketing paralleled with love stories is nothing new. Although the advent of tinder and related dating apps, does eerily match the behaviour of buyers on online. Communicating with prospective customers relies on devices to woo prospects into falling in love with you. Well, your brand at least.

Freelance writer Cornwall creates brand love stories

Creating imagery makes readers fall in love with your brand

Rather like the idea of tinder, where you want someone to swipe right and choose you, you now have just a matter of seconds to try and hook visitors in when they visit your website. Remember it’s likely to be done via smartphone these days too.

When looking for a date, or potential match, whether it’s online or in ‘real life’, the first thing we look at is appearance. Yes, it’s true that the first thing to make or break the decision making to stay on the page lies within its design; the words you use are what keep people there. Which is why you should always write for people, as opposed to engines.

Because after deciding they have a handsome, pretty, kind, caring or nice face, we then look for compatibility. So even if you have a product that tastes amazing, people are looking for a feeling too. It’s belonging, it’s empathy and it’s something that eases their conscience.

These days we feel guilty about spending money, so anything that helps us feel our money will go to real people, good people, helps ease the way we feel about spending it.

And this is why we need to create a chemistry between curiosity and conversion. The magic happens here in effective communication. My friend will immediately swipe left when someone misspells something, uses bad grammar, or uses stale clichés.

Gone. Like that.

Next, the crucial bit that creates desire, comes down to how they describe themselves.

Content creation in Cornwall relies on its diverse landscape

Content shows how unique you are

All too often we read the same words in an About Us section. We read that people are passionate, expert, or professional. But we don’t know anything about them. This is really important for brands. Write, rewrite and edit this piece of information so it distils the essence of who you are and what you stand for. Or hire a writer who can communicate your brand.

Use language that sparks interest; find exciting ways of communicating content outside of words. Use images, video, infographics and quizzes to gather information about your audience and build a picture of who you are talking to.

And talk to them.

Through content marketing, use words that incite emotions. Without wanting to sound too ‘English teacher-y’ (bearing in mind this was my job for 5 years), these are created through imagery, connections, poetic devices and tone of voice.

To make someone fall in love with your brand, endear them to what makes you unique.

Since I grew up in Cornwall, it’s in my blood. Everything I write, and some of the brands I write for, are riven with its scenery and images of its surging seas, clattering cliffs and burnished beaches. This is what makes it unique, which is why I love writing about it. I write copy for clients in accounting to zebras too, and what makes people fall in love with them is communicating who they are and their moral compass.

To speak about anything from straplines to features, give me a call today on 07729263818 or chat via email about hiring me.

Such an inspirational place as Cornwall produces creative writers

Cornwall is synonymous with clear beaches and crystal water

Professional writer and press manager

Cornwall food and drink write-up

As a peninsula, Cornwall is rife with a proliferation of amazing seafood; from Falmouth’s world famous oysters, to London’s favourite Mylor prawns, and the fat mussels lining the rocks of the Helford and other estuaries across the county. Within the catchment of St. Ives, Hayle brags salt flats laden with  marsh sampihre and razor clams, and rock samphire and sea spinach act almost as weeds around the coast.

Copywriter in Cornwall specialising in food and drink

Cornwall is prized for its food and drink provenance

Following the success of my last list of Cornwall food and drink related companies, I have so much more to add to this list, which I am uncovering as I wend my around the beautiful peninsula I call home. 30 years ago when I was a child in Boscastle, fish and chips was the height of British food, and the nation suffered from this stigma of sufferable food since.

Until recent years.

Throughout the nineties, as I, like many other teenagers in Cornwall, made my first independent money as a KP in a local cafe, Cornwall became a more recognised foodie destination. Seafood chef Rick Stein rose to popularity, and Cornwall saw many other independent chefs choosing provenance.

These days Cornwall boasts thousands of top class eateries and Michelin star chefs, making it a highly sought after foodie destination. Working as a freelance writer in food and drink has allowed me to meet people from all over the county who are doing great things with food. It’s just so transpired that all of these companies fit with the sustainability ethos we love to communicate here.

Harbour Lights Falmouth

So much more than just a chip shop, my work with Tasting Britain has introduced me to the wonderfully motivating and inspirational Pete Fraser, who manages my local chippie! With a wellbalanced combination of rapeseed oil and a small amount of sustainably sourced palm, these chips are delicious and healthier than most too. Ricky ‘Kaiser Chiefs’ Wilson told the Guardian how great it is, and we were invited down to a relaunch recently. Pete, like Mary Quicke, is a local hero; prioritising sustainability and good, honest food. He has some exciting plans for furthering his commitment to sustainability, hoping to deploy an anaerobic digester to reduce waste.

The Rebel Brewing Co.

Tucked away in an industrial estate in Penryn, these guys are doing exciting things with beer. Having been microbrewers for some years now, they are constantly pushing out new beers and ideas, such as their Penryn Pale Ale and the incredible Mexi-Cocoa, which uses the by-products from ethical, sustainable company Chocolarder cacao husks. Independent and award winning, these brewers use renewables to ensure their business looks to the future.

Food and drink in Cornwall is exceptional

A stout with a chocolate heart

Inkie’s BBQ

I’ve written about them before, and have seen them pop up across different places in Cornwall over the last few months. One thing I am pleased to say, after meeting Karen and Debs for a Tasting Britain review is that everything they use to make their incredible low and slow meats is sourced locally. Add to that sustainable packaging, wooden knives and forks and a hand refurbished horse box, and you’ve got the ethos of Inkie’s right there: simple, sustainable and local good food. They have two regular slots a week in Bodmin and Liskeard, but you’ll see them popping up at food festivals and events as the season opens up.

Southwestern Distilleries

Infusing wheat based alcohol with aromatic botanicals is something that distilleries across the country have been doing for centuries. Southwestern Distilleries use their own blend of these botanicals to make small batch Cornish gin, near to Wadebridge. Clear and crisp, this is a gin with a light and yet exotic flavour. A visit to the place where the magic happens is something I’m really looking forward to, on behalf of Tasting Britain next month.

Sean Gee photography

Cornish creativity at its best

Sean’s work in action, photographing Inkie’s Smokehouse on a winter’s night

 

Great things happen in great places, and one of the things I love the most about Cornwall is the community of foodies who contribute to #cornishfoodhour on a Sunday night. From bloggers to food label owners, and foodies to photographers, we all get together to tweet about events, discoveries, recipes and all things food. Through this, I met Sean Gee, a food photographer who has a rather large hand in the Boscastle Food Festival. Maybe it’s because he’s from my home town, or maybe because he relentlessly pops up everywhere ;) I love Sean’s thoughtful and mouthwatering photography.

 

 

Food and drink in Cornwall is one of its biggest exports, as the brand of Cornwall begins to grow internationally. As such, this is a list and subject my food journalism and natural curiosity seeks to expand upon over the summer.