In an ever more digitalised world, the face of marketing is constantly changing. With a reported 4.3 million people working from home in 2014, many small and medium businesses and enterprises are managing everything from their own home offices. But there does come a time when each small business has to seek help elsewhere.
I, for example, am a words person. When it comes to numbers I’m all fingers and thumbs. I’ve been known to end up with a calculator shaped dent in my forehead after doing my accounts. Thankfully my Dad takes care of those now; he used to be an accountant at Island Records. (Well, allegedly this was his title, but seemingly getting high with Aswad was ‘part of the job’!) Similarly with behind-the-scenes website maintenance, I have sought the help of WordPress guru Paul Sandford.
So, if you’re thinking of getting help with press release submission, these are my ideas about how it will help your business.
#1 Press Releases give you more exposure
Whatever your business or trade, we can all do with more exposure. Finding ways to le the maximum number of people know about your great products or services is one of the most important things for new or small businesses. When I write press releases I build a bespoke list. Bigger doesn’t always mean better, depending on how niche the area of your press release is. For example, I recently wrote a press release for a chocolate company who wished for it to be submitted to wholesale press organisations. The pick up rate of this piece was through the roof. It was very niche.
That said, I wrote a release for a company in the construction industry recently who got an average pick up rate of 5 publications but also gained custom through a journalist forwarding the email to her parents.
#2 A Press Release increases your social media followers
As part of what I do, I like to help promote clients’ services and businesses as much as possible. By using relevant hashtags, linking to the article about the service and interacting with other social media users, this furthers your exposure online by gaining interest in your social media.
#3 A Press Release will boost your SEO
By using SEO savvy linking in your press release and encouraging online publishers to link directly to your site, a press release will be good for your SEO ranking. The use of keywords will enrich your content, links will strengthen your position and also the mentions to your site using hashtags on social media will enhance your web presence.
#4 A Press Release gives you an authority voice
Within a well written press release there should be quotes from the spokesperson for the company. This is usually the CEO or Managing Director. These quotes are valuable because journalists can’t change them. Any other information used in a press release can be modified. Getting an important message across in an authority voice will give prospects confidence in you and your business.
#5 You can make some great contacts through a Press Release
Whether it’s journalists who will prefer to deal with you direct or bloggers willing to review your product or services, you will make some valuable contacts through sending out a press release. As always, be courteous and these relationships will strengthen as time goes on. Similarly, the journalist receiving your press release will always have your details on file (in their email). Even if they don’t immediately contact you, they may need an opinion or information about your product or service at a later date.
#6 A Press Release will improve hits to your website
Many journalists will click the link in the press release to see what your company is about. This of course will add more page views to your site; therefore increasing its statistics page.
#7 You will own a first class piece of copy about your site
So long as you or your writer put some effort and research into it, you will end up with some razor sharp copy and insightful statistics about and around your company. You can put it on your site, you can add it to a newsletter, you can even have it printed on a t-shirt! Whether you see it appear in any nationals or not, your press release will keep working for you long after you have submitted it.
If you want an expert to create and distribute a first class press release for you, please order one from me. You can call me on 07729 263818 to chat about your requirements or send a message over to firstname.lastname@example.org